Software · head to head
Keap vs Capsule
The short version
- Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- They diverge on capability: Keap covers Pipeline management, Capsule covers Deal tracking.
Where they differ
Only the attributes on which Keap and Capsule actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keap
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Stripe
- Google Ads
- Facebook Ads
Only in Capsule
- Deal tracking
- Task management
- Email sync
- Activity timeline
- Google Apps
Both cover
- Contact management
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
- Ios support
- Android support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Keap
- CRM with built in marketing automation for small businessesnot Capsule
- Managing contacts, pipelines and follow up campaigns in one systemnot Capsule
Capsule
- Simple contact and pipeline CRM for a small teamnot Keap
- Tracking deals and follow-up tasksnot Keap
- Linking emails and notes to contact recordsnot Keap
- Multiple sales pipelines on the paid tiersnot Keap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Capsule
- The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
- Per-user prices are not shown as figures on the pricing page, only as tier names
- Ultimate is quote-only
Pricing, plan by plan
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Capsule
$19/month- Starter$19/month
- Contact management
- Task tracking
- Professional$39/month
- Everything in Starter
- Pipeline management
- Reporting
- Enterprise$99/month
- Everything in Professional
- Custom fields
- API access
Which should you pick?
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Choose Capsule if
- You need deal tracking.
- You work on Web, Ios, Android.
- You also want task management.
Questions people ask
- Is Keap or Capsule better?
- Neither clearly leads. Keap starts at $29/month and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keap or Capsule?
- Keap starts at $29/month and Capsule at $19/month.
- Does Keap or Capsule run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Keap best used for?
- Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Capsule is typically brought in for.
- What can Keap do that Capsule cannot?
- Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Capsule covers Deal tracking, Task management, Email sync, Activity timeline. Both handle Contact management, Zapier, Slack, GDPR.