CRM & Sales · head to head
Keap vs Agile CRM
The short version
- Only Agile CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
- They diverge on capability: Keap covers Pipeline management, Agile CRM covers Lead scoring.
Where they differ
Only the attributes on which Keap and Agile CRM actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keap
- Pipeline management
- Email marketing
- Sales automation
- Reporting
- Stripe
- Google Ads
- Facebook Ads
- Ios support
Only in Agile CRM
- Lead scoring
- Email automation
- Service desk
- Web forms
- Analytics
- Google Drive
- Mailchimp
- Multiple languages language support
Both cover
- Contact management
- Marketing automation
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Keap
- CRM with built in marketing automation for small businessesnot Agile CRM
- Managing contacts, pipelines and follow up campaigns in one systemnot Agile CRM
Agile CRM
- Sales managementnot Keap
- Marketing automationnot Keap
- Customer servicenot Keap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Agile CRM
- The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
Pricing, plan by plan
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Agile CRM
Free- FreeFree
- Contact management
- Task management
- Starter$9/month
- Everything in Free
- Email automation
- Landing pages
- Business$39/month
- Everything in Starter
- Advanced analytics
- API access
Which should you pick?
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Choose Agile CRM if
- You need lead scoring.
- You want to start without paying.
- You also want email automation.
Questions people ask
- Is Keap or Agile CRM better?
- Neither clearly leads. Keap starts at $29/month and Agile CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keap or Agile CRM?
- Agile CRM has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Agile CRM.
- Does Keap or Agile CRM run on more platforms?
- Keap runs on Web, Ios, Android. Agile CRM runs on Web.
- Can I use Agile CRM for free?
- Yes. Agile CRM has a free tier, so you can try it without paying. Keap starts at $29/month.
- What is Keap best used for?
- Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Agile CRM is typically brought in for.
- What can Keap do that Agile CRM cannot?
- Keap covers Pipeline management, Email marketing, Sales automation, Reporting. Agile CRM covers Lead scoring, Email automation, Service desk, Web forms. Both handle Contact management, Marketing automation, Zapier, Slack.