CRM & Sales · head to head
Keap vs Clay
The short version
- Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- They diverge on capability: Keap covers Pipeline management, Clay covers Data enrichment.
Where they differ
Only the attributes on which Keap and Clay actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keap
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Stripe
- Google Ads
- Facebook Ads
Only in Clay
- Data enrichment
- Workflow automation
- Integration
- API access
- Salesforce
- HubSpot
Both cover
- Contact management
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Keap
- CRM with built in marketing automation for small businessesnot Clay
- Managing contacts, pipelines and follow up campaigns in one systemnot Clay
Clay
- Enriching prospect lists from multiple data providers in one tablenot Keap
- Building automated outbound research and outreach workflowsnot Keap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Pricing, plan by plan
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Clay
On request- Pricing upon request$undefined/month
- Data enrichment
- Integration
- Support
Which should you pick?
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Keap or Clay better?
- Neither clearly leads. Keap starts at $29/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keap or Clay?
- Keap starts at $29/month and Clay at On request.
- Does Keap or Clay run on more platforms?
- Keap runs on Web, Ios, Android. Clay runs on Web.
- What is Keap best used for?
- Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Clay is typically brought in for.
- What can Keap do that Clay cannot?
- Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, Zapier, Slack, GDPR.