Softwr

Event Management · head to head

Swapcard vs Swoogo

Swapcard logo

Swapcard

Event Management

The smart event platform

From
$610/one-time
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Webinar & Virtual Events

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Swapcard pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: Swapcard covers AI matchmaking, Swoogo covers Event registration.

Where they differ

Only the attributes on which Swapcard and Swoogo actually diverge.

Attributes where Swapcard and Swoogo differ
AttributeSwapcardSwoogo
Starting price$610/one-time$500/month
Pricing modelUnknownsubscription
CategoryEvent ManagementWebinar & Virtual Events
Founded20132015

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Swapcard

  • AI matchmaking
  • Lead capture
  • Event mobile app
  • Exhibitor management
  • Analytics
  • Zapier
  • Microsoft Dynamics

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Email marketing
  • Event analytics
  • Slack
  • Zoom

Both cover

  • Salesforce
  • HubSpot
  • Marketo
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Swapcard

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Swoogo

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Swapcard

  • Pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • Smaller company with 181 employees compared to market leaders like Cvent, limiting support resources
  • Limited reporting and analytics features compared to tier-1 event platforms
  • API documentation is sparse; custom integrations require direct vendor support
  • Primarily focused on B2B events; less suitable for consumer or small events

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

Swapcard

$610/one-time

No published plan breakdown. See the Swapcard review.

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose Swapcard if

  • You need ai matchmaking.
  • You work on Web, Ios, Android.
  • You also want lead capture.
Swapcard review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is Swapcard or Swoogo better?
Neither clearly leads. Swapcard starts at $610/one-time and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Swapcard or Swoogo?
Swapcard starts at $610/one-time and Swoogo at $500/month.
Does Swapcard or Swoogo run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Swapcard best used for?
Swapcard is most often used for event planning, ticket sales, attendee management, virtual events.
What can Swapcard do that Swoogo cannot?
Swapcard covers AI matchmaking, Lead capture, Event mobile app, Exhibitor management. Swoogo covers Event registration, Custom event websites, Attendee management, Email marketing. Both handle Salesforce, HubSpot, Marketo, Web support.

Answered from the vendors’ own pages

Swapcard: What does Swapcard's pricing model include?

Swapcard pricing includes three components: a base license, usage volume (attendees and exhibitors), and add-ons. The Event Engagement Platform starts at $610 and includes mobile/web apps, AI-powered networking, virtual event capability, and exhibitor lead management.

Source
Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Swapcard: What event types does Swapcard support?

Swapcard supports in-person, virtual, and hybrid events including conferences, trade shows, exhibitions, webinars, and networking events.

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Swapcard: What are Swapcard's core platform features?

Core features include dashboard access, agenda management, streaming and audiovisual capability, abstract/paper management, lead capture tools, networking features, and audience response systems.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Swapcard: How many integrations does Swapcard offer?

Swapcard connects natively to over 30 integrations including event platforms like Eventbrite, Cvent, and Bizzabo, plus CRM tools like HubSpot and mapping solutions.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
Swapcard: Who is Swapcard and when was it founded?

Swapcard was founded in 2013 in Paris by Baptiste Boulard, Godefroy Des Francs, and Damien Courbon. The company has raised $5.27M and serves event organizers globally.

Source
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