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Software · head to head

Brown Paper Tickets vs Swoogo

B

Brown Paper Tickets

Software

The fair-trade ticketing company

From
Free
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Software

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Brown Paper Tickets has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brown Paper Tickets fees are charged to ticket buyers rather than the organiser, at $1.49 plus 6.0% of the ticket price in USD; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: Brown Paper Tickets covers Ticketing, Swoogo covers Event registration.

Where they differ

Only the attributes on which Brown Paper Tickets and Swoogo actually diverge.

Attributes where Brown Paper Tickets and Swoogo differ
AttributeBrown Paper TicketsSwoogo
Starting priceFree$500/month
Pricing modeltransactionsubscription
Free tierYesNo
Founded20002015

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brown Paper Tickets

  • Ticketing
  • Will call
  • Seating charts
  • Reporting
  • Customer service
  • PayPal
  • Google Analytics
  • Mailchimp

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Email marketing
  • Event analytics
  • Salesforce
  • HubSpot
  • Marketo

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Brown Paper Tickets

  • Selling tickets for events, performances and workshopsnot Swoogo
  • Handling ticket distribution and door lists for independent organisersnot Swoogo

Swoogo

  • Event planningnot Brown Paper Tickets
  • Ticket salesnot Brown Paper Tickets
  • Attendee managementnot Brown Paper Tickets
  • Virtual eventsnot Brown Paper Tickets
  • Event marketingnot Brown Paper Tickets

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brown Paper Tickets

  • Fees are charged to ticket buyers rather than the organiser, at $1.49 plus 6.0% of the ticket price in USD
  • The 6.0% applies regardless of payment method, including when the organiser uses their own merchant account or PayPal
  • The flat component varies by currency, running from roughly $0.99 to $1.99 equivalent
  • Because the buyer pays, the advertised ticket price is not what the buyer is charged

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

Brown Paper Tickets

Free
  • StandardFree
    • $0.99 + 5% per ticket
    • Free events free
    • All features

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose Brown Paper Tickets if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want will call.
Brown Paper Tickets review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is Brown Paper Tickets or Swoogo better?
Neither clearly leads. Brown Paper Tickets starts at Free and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brown Paper Tickets or Swoogo?
Brown Paper Tickets has a free tier; the other does not. Paid plans start at Free for Brown Paper Tickets and $500/month for Swoogo.
Does Brown Paper Tickets or Swoogo run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Brown Paper Tickets for free?
Yes. Brown Paper Tickets has a free tier, so you can try it without paying. Swoogo starts at $500/month.
What is Brown Paper Tickets best used for?
Brown Paper Tickets is most often used for selling tickets for events, performances and workshops, handling ticket distribution and door lists for independent organisers. Of those, selling tickets for events, performances and workshops and handling ticket distribution and door lists for independent organisers are not what Swoogo is typically brought in for.
What can Brown Paper Tickets do that Swoogo cannot?
Brown Paper Tickets covers Ticketing, Will call, Seating charts, Reporting. Swoogo covers Event registration, Custom event websites, Attendee management, Email marketing. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
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