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Software · head to head

Swapcard vs Unbounce

Swapcard logo

Swapcard

Software

The smart event platform

From
$610/one-time
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Software

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Unbounce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Swapcard pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Swapcard and Unbounce actually diverge.

Attributes where Swapcard and Unbounce differ
AttributeSwapcardUnbounce
Starting price$610/one-timeFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, API
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Swapcard

  • AI matchmaking
  • Lead capture
  • Event mobile app
  • Exhibitor management
  • Analytics
  • Salesforce
  • HubSpot
  • Zapier

Only in Unbounce

Nothing recorded that Swapcard does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Swapcard

  • Event planningnot Unbounce
  • Ticket salesnot Unbounce
  • Attendee managementnot Unbounce
  • Virtual eventsnot Unbounce
  • Event marketingnot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Swapcard
  • SaaS companies optimising landing pages for customer acquisitionnot Swapcard
  • E-commerce businesses testing product landing pages and promotional campaignsnot Swapcard
  • B2B marketers building dedicated pages for specific customer segmentsnot Swapcard
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Swapcard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Swapcard

  • Pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • Smaller company with 181 employees compared to market leaders like Cvent, limiting support resources
  • Limited reporting and analytics features compared to tier-1 event platforms
  • API documentation is sparse; custom integrations require direct vendor support
  • Primarily focused on B2B events; less suitable for consumer or small events

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Swapcard

$610/one-time

No published plan breakdown. See the Swapcard review.

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Swapcard if

  • You need ai matchmaking.
  • You work on Web, Ios, Android.
  • You also want lead capture.
Swapcard review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Swapcard or Unbounce better?
Neither clearly leads. Swapcard starts at $610/one-time and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Swapcard or Unbounce?
Unbounce has a free tier; the other does not. Paid plans start at $610/one-time for Swapcard and Free for Unbounce.
Does Swapcard or Unbounce run on more platforms?
Swapcard runs on Web, Ios, Android. Unbounce runs on Web, API.
Can I use Unbounce for free?
Yes. Unbounce has a free tier, so you can try it without paying. Swapcard starts at $610/one-time.
What is Swapcard best used for?
Swapcard is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Unbounce is typically brought in for.
What can Swapcard do that Unbounce cannot?
Swapcard covers AI matchmaking, Lead capture, Event mobile app, Exhibitor management.

Answered from the vendors’ own pages

Swapcard: What does Swapcard's pricing model include?

Swapcard pricing includes three components: a base license, usage volume (attendees and exhibitors), and add-ons. The Event Engagement Platform starts at $610 and includes mobile/web apps, AI-powered networking, virtual event capability, and exhibitor lead management.

Source
Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Swapcard: What event types does Swapcard support?

Swapcard supports in-person, virtual, and hybrid events including conferences, trade shows, exhibitions, webinars, and networking events.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Swapcard: What are Swapcard's core platform features?

Core features include dashboard access, agenda management, streaming and audiovisual capability, abstract/paper management, lead capture tools, networking features, and audience response systems.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
Swapcard: How many integrations does Swapcard offer?

Swapcard connects natively to over 30 integrations including event platforms like Eventbrite, Cvent, and Bizzabo, plus CRM tools like HubSpot and mapping solutions.

Source
Swapcard: Who is Swapcard and when was it founded?

Swapcard was founded in 2013 in Paris by Baptiste Boulard, Godefroy Des Francs, and Damien Courbon. The company has raised $5.27M and serves event organizers globally.

Source
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