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Customer Success · head to head

Natero vs Better Proposals

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • They diverge on capability: Natero covers Predictive health scores, Better Proposals covers Proposal templates.

Where they differ

Only the attributes on which Natero and Better Proposals actually diverge.

Attributes where Natero and Better Proposals differ
AttributeNateroBetter Proposals
Starting price$800/month$19/month
Founded20122016

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • HubSpot
  • Stripe
  • Zapier

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot Better Proposals
  • Predictive Analyticsnot Better Proposals
  • Machine Learningnot Better Proposals

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Natero
  • Taking payment at the point of signaturenot Natero
  • Tracking when a prospect opens and reads a proposalnot Natero
  • Reusable content library and templatesnot Natero
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Questions people ask

Is Natero or Better Proposals better?
Neither clearly leads. Natero starts at $800/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or Better Proposals?
Natero starts at $800/month and Better Proposals at $19/month.
Does Natero or Better Proposals run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what Better Proposals is typically brought in for.
What can Natero do that Better Proposals cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, Web support.
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