Software · head to head
Matomo vs Adobe Analytics
The short version
- Only Matomo has a free tier, so it costs nothing to try first.
- Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
- They diverge on capability: Matomo covers Web analytics, Adobe Analytics covers Real-time reporting.
Where they differ
Only the attributes on which Matomo and Adobe Analytics actually diverge.
| Attribute | Matomo | Adobe Analytics |
|---|---|---|
| Starting price | Free | $5000/month |
| Pricing model | freemium | quote |
| Free tier | Yes | No |
| Platforms | Web, On-premise | Web, Mobile, Api |
| Founded | 2007 | 1982 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Matomo
- Web analytics
- Real-time reports
- Custom dimensions
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- On-premise support
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Both cover
- Cloud deployment
- On-premise deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Adobe Analytics
- Self hosting analytics so visitor data stays on owned infrastructurenot Adobe Analytics
Adobe Analytics
- Advanced analyticsnot Matomo
- Marketing optimizationnot Matomo
- Customer insightsnot Matomo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Pricing, plan by plan
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Which should you pick?
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Questions people ask
- Is Matomo or Adobe Analytics better?
- Neither clearly leads. Matomo starts at Free and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Matomo or Adobe Analytics?
- Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $5000/month for Adobe Analytics.
- Does Matomo or Adobe Analytics run on more platforms?
- Matomo runs on Web, On-premise. Adobe Analytics runs on Web, Mobile, Api.
- Can I use Matomo for free?
- Yes. Matomo has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Matomo best used for?
- Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Adobe Analytics is typically brought in for.
- What can Matomo do that Adobe Analytics cannot?
- Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Both handle Cloud deployment, On-premise deployment, Web support.
Related pages
More on Adobe Analytics
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