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Software · head to head

Kissmetrics vs Datorama

Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Software

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Kissmetrics covers Customer analytics, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which Kissmetrics and Datorama actually diverge.

Attributes where Kissmetrics and Datorama differ
AttributeKissmetricsDatorama
Starting price$500/month$1500/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile, Api
Founded20092016

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Datorama
  • Analysing funnels and cohorts across a customer journeynot Datorama

Datorama

  • Marketing analyticsnot Kissmetrics
  • Performance monitoringnot Kissmetrics
  • Campaign analysisnot Kissmetrics
  • ROI measurementnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Kissmetrics or Datorama better?
Neither clearly leads. Kissmetrics starts at $500/month and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Datorama?
Kissmetrics starts at $500/month and Datorama at $1500/month.
Does Kissmetrics or Datorama run on more platforms?
Kissmetrics runs on Web. Datorama runs on Web, Mobile, Api.
What is Kissmetrics best used for?
Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Datorama is typically brought in for.
What can Kissmetrics do that Datorama cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Salesforce.
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Related pages

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