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Software · head to head

Insense vs Dovetale

Insense logo

Insense

Software

Get UGC and influencer content that converts

From
$400/month
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Insense covers UGC creation, Dovetale covers Creator discovery.

Where they differ

Only the attributes on which Insense and Dovetale actually diverge.

Attributes where Insense and Dovetale differ
AttributeInsenseDovetale
Starting price$400/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20162006

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • YouTube

Both cover

  • Performance analytics
  • TikTok
  • Instagram
  • Shopify
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Insense

  • Sourcing UGC video creators for paid social adsnot Dovetale
  • Running Meta Partnership Ads with creator handlesnot Dovetale
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Dovetale

Dovetale

  • Creator partnershipsnot Insense
  • Product giftingnot Insense
  • Affiliate programsnot Insense
  • Ambassador programsnot Insense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Insense

$400/month
  • UGC$400/month
    • Access to creators
    • Brief creation
    • Content delivery
  • UGC + Ads$1500/month
    • Creator whitelisting
    • Spark ads
    • Performance tracking
  • Enterprise$undefined/month
    • Custom solutions
    • Managed service
    • API access

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Questions people ask

Is Insense or Dovetale better?
Neither clearly leads. Insense starts at $400/month and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insense or Dovetale?
Dovetale has a free tier; the other does not. Paid plans start at $400/month for Insense and Free for Dovetale.
Does Insense or Dovetale run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Insense starts at $400/month.
What is Insense best used for?
Insense is most often used for sourcing ugc video creators for paid social ads, running meta partnership ads with creator handles, managing creator briefs, contracts and payments for ecommerce brands. Of those, sourcing ugc video creators for paid social ads and running meta partnership ads with creator handles are not what Dovetale is typically brought in for.
What can Insense do that Dovetale cannot?
Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Performance analytics, TikTok, Instagram, Shopify.
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Related pages

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