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Marketing & Analytics · head to head

Google Optimize vs Murf

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Murf logo

Murf

AI Tools

Professional AI voiceovers in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Murf sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD
  • They diverge on capability: Google Optimize covers A/B testing, Murf covers 120+ AI voices.

Where they differ

Only the attributes on which Google Optimize and Murf actually diverge.

Attributes where Google Optimize and Murf differ
AttributeGoogle OptimizeMurf
PlatformsWebWeb, Api
CategoryMarketing & AnalyticsAI Tools
Founded19982020

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Murf

  • 120+ AI voices
  • 20+ languages
  • Voice customization
  • Video editor
  • API access
  • Canva integration
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Murf
  • Personalising page content for defined audience segmentsnot Murf
  • Redirect tests between alternative landing page URLsnot Murf

Murf

  • ai tools managementnot Google Optimize
  • Workflow automationnot Google Optimize
  • Reportingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Murf

  • Sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Murf

Free
  • FreeFree
    • 10 minutes
    • All voices
  • Basic$19/month
    • 24 hours/year
    • Commercial rights
  • Pro$26/month
    • 48 hours/year
    • Voice cloning

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Murf if

  • You need 120+ ai voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 20+ languages.
Murf review

Questions people ask

Is Google Optimize or Murf better?
Neither clearly leads. Google Optimize starts at Free and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Murf?
Google Optimize starts at Free and Murf at Free.
Does Google Optimize or Murf run on more platforms?
Google Optimize runs on Web. Murf runs on Web, Api.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Murf is typically brought in for.
What can Google Optimize do that Murf cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Murf covers 120+ AI voices, 20+ languages, Voice customization, Video editor. Both handle Web support.
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Related pages

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