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AI Tools · head to head

Copy.ai vs Google Optimize

Copy.ai logo

Copy.ai

AI Tools

AI-powered copywriting made easy

From
$29/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copy.ai chat plan limited to 5 seats; must upgrade to Growth plan ($1,000/month) for teams of 10+; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Copy.ai covers AI copywriting, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Copy.ai and Google Optimize actually diverge.

Attributes where Copy.ai and Google Optimize differ
AttributeCopy.aiGoogle Optimize
Starting price$29/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
CategoryAI ToolsMarketing & Analytics
Founded20201998

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copy.ai

  • AI copywriting
  • 90+ templates
  • Multi-language
  • Bulk generation
  • Zapier
  • API access
  • Api support

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Copy.ai

  • AI-powered copywriting and content generation for marketing and salesnot Google Optimize
  • Go-to-market automation with AI workflows and copy agentsnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Copy.ai
  • Personalising page content for defined audience segmentsnot Copy.ai
  • Redirect tests between alternative landing page URLsnot Copy.ai

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copy.ai

  • Chat plan limited to 5 seats; must upgrade to Growth plan ($1,000/month) for teams of 10+
  • Workflow credits limited to 20K per month on Growth plan; higher usage requires upgrading to Expansion ($2,000/month) or above

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Copy.ai

$29/month

No published plan breakdown. See the Copy.ai review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Copy.ai if

  • You need ai copywriting.
  • You also want 90+ templates.
Copy.ai review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Copy.ai or Google Optimize better?
Neither clearly leads. Copy.ai starts at $29/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copy.ai or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $29/month for Copy.ai and Free for Google Optimize.
Does Copy.ai or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Copy.ai starts at $29/month.
What is Copy.ai best used for?
Copy.ai is most often used for ai-powered copywriting and content generation for marketing and sales, go-to-market automation with ai workflows and copy agents. Of those, ai-powered copywriting and content generation for marketing and sales and go-to-market automation with ai workflows and copy agents are not what Google Optimize is typically brought in for.
What can Copy.ai do that Google Optimize cannot?
Copy.ai covers AI copywriting, 90+ templates, Multi-language, Bulk generation. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
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Related pages

More on Copy.ai

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