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Marketing & Analytics · head to head

Google Optimize vs Jasper

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Jasper logo

Jasper

AI Tools

AI marketing and content platform

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Jasper the Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • They diverge on capability: Google Optimize covers A/B testing, Jasper covers AI copywriting.

Where they differ

Only the attributes on which Google Optimize and Jasper actually diverge.

Attributes where Google Optimize and Jasper differ
AttributeGoogle OptimizeJasper
Starting priceFree$39/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Browser-extension, Api
CategoryMarketing & AnalyticsAI Tools
Founded19982021

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Jasper

  • AI copywriting
  • Brand voice
  • 50+ templates
  • SEO optimization
  • Surfer SEO
  • Grammarly
  • Copyscape
  • Browser-extension support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Jasper
  • Personalising page content for defined audience segmentsnot Jasper
  • Redirect tests between alternative landing page URLsnot Jasper

Jasper

  • Generating marketing copy and campaign content with brand consistencynot Google Optimize
  • Producing images and creative assets alongside written contentnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Jasper

  • The Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • Pro is capped at 2 brand voices, 5 knowledge assets and 3 audiences
  • API access, custom agents and advanced admin controls are all Business only
  • The Business plan is custom priced and carries a minimum 12 month commitment
  • Several image tools including upscaling and background replacement are excluded from Pro
  • No word or credit allowance is published for either plan

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Jasper

$39/month
  • Creator$39/month
    • 1 brand voice
    • SEO mode
    • Browser extension
  • Pro$59/month
    • 3 brand voices
    • AI image generation
    • Collaboration

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Jasper if

  • You need ai copywriting.
  • You work on Web, Browser-extension, Api.
  • You also want brand voice.
Jasper review

Questions people ask

Is Google Optimize or Jasper better?
Neither clearly leads. Google Optimize starts at Free and Jasper at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Jasper?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $39/month for Jasper.
Does Google Optimize or Jasper run on more platforms?
Google Optimize runs on Web. Jasper runs on Web, Browser-extension, Api.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Jasper starts at $39/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Jasper is typically brought in for.
What can Google Optimize do that Jasper cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Jasper covers AI copywriting, Brand voice, 50+ templates, SEO optimization. Both handle Web support.
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