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Software · head to head

AB Tasty vs Jasper

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Jasper logo

Jasper

Software

AI marketing and content platform

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Jasper the Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • They diverge on capability: AB Tasty covers A/B testing, Jasper covers AI copywriting.

Where they differ

Only the attributes on which AB Tasty and Jasper actually diverge.

Attributes where AB Tasty and Jasper differ
AttributeAB TastyJasper
Starting price€500/month$39/month
Pricing modelquotesubscription
PlatformsWebWeb, Browser-extension, Api
Founded20112021

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Jasper

  • AI copywriting
  • Brand voice
  • 50+ templates
  • SEO optimization
  • Surfer SEO
  • Grammarly
  • Copyscape
  • Browser-extension support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Jasper
  • Feature flagging and progressive rolloutsnot Jasper
  • Personalising content for identified and anonymous visitorsnot Jasper
  • Search, recommendations and merchandising for ecommercenot Jasper
  • Conversion optimisation experiments across channelsnot Jasper

Jasper

  • Generating marketing copy and campaign content with brand consistencynot AB Tasty
  • Producing images and creative assets alongside written contentnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Jasper

  • The Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • Pro is capped at 2 brand voices, 5 knowledge assets and 3 audiences
  • API access, custom agents and advanced admin controls are all Business only
  • The Business plan is custom priced and carries a minimum 12 month commitment
  • Several image tools including upscaling and background replacement are excluded from Pro
  • No word or credit allowance is published for either plan

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Jasper

$39/month
  • Creator$39/month
    • 1 brand voice
    • SEO mode
    • Browser extension
  • Pro$59/month
    • 3 brand voices
    • AI image generation
    • Collaboration

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Jasper if

  • You need ai copywriting.
  • You work on Web, Browser-extension, Api.
  • You also want brand voice.
Jasper review

Questions people ask

Is AB Tasty or Jasper better?
Neither clearly leads. AB Tasty starts at €500/month and Jasper at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Jasper?
AB Tasty starts at €500/month and Jasper at $39/month.
Does AB Tasty or Jasper run on more platforms?
AB Tasty runs on Web. Jasper runs on Web, Browser-extension, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Jasper is typically brought in for.
What can AB Tasty do that Jasper cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Jasper covers AI copywriting, Brand voice, 50+ templates, SEO optimization. Both handle Web support.
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