Software · head to head
Google Dialogflow vs Amazon Lex

Amazon Lex
Software
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -
The short version
- Only Google Dialogflow has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Dialogflow google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.; Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- They diverge on capability: Google Dialogflow covers NLU and NLG, Amazon Lex covers Speech recognition.
Where they differ
Only the attributes on which Google Dialogflow and Amazon Lex actually diverge.
| Attribute | Google Dialogflow | Amazon Lex |
|---|---|---|
| Starting price | Free | $0.00075/per text request |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Messaging apps, Voice assistants | Web, AWS Cloud |
| Founded | 1998 | 2006 |
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Dialogflow
- NLU and NLG
- Multi-language support
- Integration with Google services
- Webhooks
- Google Cloud
- Slack
- Telegram
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Both cover
- Web support
- Mobile support
What people use each for
The jobs each tool is most often brought in to do.
Google Dialogflow
- Customer engagementnot Amazon Lex
- Lead generationnot Amazon Lex
- Customer supportnot Amazon Lex
- Sales automationnot Amazon Lex
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Google Dialogflow
- Voice and text-based NLU applications requiring automatic speech recognitionnot Google Dialogflow
- Custom conversational interfaces integrated into existing applicationsnot Google Dialogflow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Dialogflow
- Google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Pricing, plan by plan
Google Dialogflow
Free- Free TierFree
- 100 requests/day
- Basic NLU
- Standard$0.005/month
- Pay per request
- Advanced features
- Enterprise$undefined/month
- Custom SLAs
- Dedicated support
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Which should you pick?
Choose Google Dialogflow if
- You need nlu and nlg.
- You want to start without paying.
- You work on Web, Mobile, Messaging apps, Voice assistants.
- You also want multi-language support.
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Questions people ask
- Is Google Dialogflow or Amazon Lex better?
- Neither clearly leads. Google Dialogflow starts at Free and Amazon Lex at $0.00075/per text request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Dialogflow or Amazon Lex?
- Google Dialogflow has a free tier; the other does not. Paid plans start at Free for Google Dialogflow and $0.00075/per text request for Amazon Lex.
- Does Google Dialogflow or Amazon Lex run on more platforms?
- Google Dialogflow runs on Web, Mobile, Messaging apps, Voice assistants. Amazon Lex runs on Web, AWS Cloud.
- Can I use Google Dialogflow for free?
- Yes. Google Dialogflow has a free tier, so you can try it without paying. Amazon Lex starts at $0.00075/per text request.
- What is Google Dialogflow best used for?
- Google Dialogflow is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what Amazon Lex is typically brought in for.
- What can Google Dialogflow do that Amazon Lex cannot?
- Google Dialogflow covers NLU and NLG, Multi-language support, Integration with Google services, Webhooks. Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Both handle Web support, Mobile support.
Related pages
More on Google Dialogflow
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