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Software · head to head

FullStory vs Webflow

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Webflow logo

Webflow

Software

Build with the power of code — without writing any

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Webflow does not support user authentication or password management; feature removed January 2026
  • They diverge on capability: FullStory covers Session replay, Webflow covers Visual designer.

Where they differ

Only the attributes on which FullStory and Webflow actually diverge.

Attributes where FullStory and Webflow differ
AttributeFullStoryWebflow
Pricing modelquoteUnknown
PlatformsWeb, MobileWeb, Desktop
Founded20142012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Webflow

  • Visual designer
  • CMS
  • E-commerce
  • Interactions & animations
  • Responsive design
  • Custom code
  • SEO tools
  • Form builder

Both cover

  • Google Analytics
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Webflow
  • Bug reproductionnot Webflow
  • Conversion optimizationnot Webflow
  • Customer supportnot Webflow
  • Product developmentnot Webflow

Webflow

  • Marketing websitesnot FullStory
  • E-commerce storesnot FullStory
  • Portfoliosnot FullStory
  • Business websitesnot FullStory
  • Landing pagesnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Webflow

  • Does not support user authentication or password management; feature removed January 2026
  • Does not automate workflows natively; feature removed June 2025
  • CMS rendering constraints limit scalability: 40 Collection lists per page, 100 items per list, 20,000 items total
  • E-commerce capabilities are limited compared to dedicated platforms
  • Hosting lock-in prevents exporting sites to other platforms; no full server-level access for advanced SEO customizations

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Webflow

Free
  • StarterFree
    • 2 projects max
    • 2 pages per site
    • Webflow badge visible
  • Basic$15/month yearly
    • Unlimited pages
    • Remove Webflow badge
    • Basic hosting
  • Premium$25/month yearly
    • 40 CMS Collections
    • 20,000 CMS items
    • Basic e-commerce
  • Team$2500/month annual contract
    • 100 CMS Collections
    • 10 seats
    • Localization

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Webflow if

  • You need visual designer.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want cms.
Webflow review

Questions people ask

Is FullStory or Webflow better?
Neither clearly leads. FullStory starts at Free and Webflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Webflow?
FullStory starts at Free and Webflow at Free.
Does FullStory or Webflow run on more platforms?
FullStory runs on Web, Mobile. Webflow runs on Web, Desktop.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Webflow is typically brought in for.
What can FullStory do that Webflow cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Webflow covers Visual designer, CMS, E-commerce, Interactions & animations. Both handle Google Analytics, Zapier.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Webflow: Does Webflow have a free plan?

Yes, Webflow's Starter plan is free with the Webflow badge visible on sites. It allows up to 2 projects with 2 pages per site, hosted on webflow.io subdomain. Full functionality requires upgrading to paid Site plans.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Webflow: What are Webflow's current paid plans and pricing?

Webflow's Site plans start at $15/month (Basic), $25/month (Premium), or custom for Enterprise when billed annually. As of May 2026, Webflow merged CMS and Business plans into Premium at $25/month yearly, including 40 CMS Collections and 20,000 CMS items.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Webflow: Does Webflow support user authentication?

No, Webflow removed native user authentication and password management in January 2026. For projects requiring login systems or user management, Webflow is not suitable.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Webflow: How does Webflow integrate with other tools?

Webflow integrates with Zapier supporting 5 triggers, 7 actions, and 2 searches without code. It also supports webhooks for real-time events like CMS item creation and form submissions through Zapier's Webhook connector.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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