Softwr

Software · head to head

Mailchimp vs Webflow

Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
Webflow logo

Webflow

Software

Build with the power of code — without writing any

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Webflow does not support user authentication or password management; feature removed January 2026
  • They diverge on capability: Mailchimp covers Email campaigns, Webflow covers Visual designer.

Where they differ

Only the attributes on which Mailchimp and Webflow actually diverge.

Attributes where Mailchimp and Webflow differ
AttributeMailchimpWebflow
PlatformsWeb, iOS, AndroidWeb, Desktop
Founded20012012

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Only in Webflow

  • Visual designer
  • CMS
  • E-commerce
  • Interactions & animations
  • Responsive design
  • Custom code
  • SEO tools
  • Form builder

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot Webflow
  • E-commerce marketingnot Webflow
  • Lead generationnot Webflow
  • Customer engagementnot Webflow
  • Marketing automationnot Webflow

Webflow

  • Marketing websitesnot Mailchimp
  • E-commerce storesnot Mailchimp
  • Portfoliosnot Mailchimp
  • Business websitesnot Mailchimp
  • Landing pagesnot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Webflow

  • Does not support user authentication or password management; feature removed January 2026
  • Does not automate workflows natively; feature removed June 2025
  • CMS rendering constraints limit scalability: 40 Collection lists per page, 100 items per list, 20,000 items total
  • E-commerce capabilities are limited compared to dedicated platforms
  • Hosting lock-in prevents exporting sites to other platforms; no full server-level access for advanced SEO customizations

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Webflow

Free
  • StarterFree
    • 2 projects max
    • 2 pages per site
    • Webflow badge visible
  • Basic$15/month yearly
    • Unlimited pages
    • Remove Webflow badge
    • Basic hosting
  • Premium$25/month yearly
    • 40 CMS Collections
    • 20,000 CMS items
    • Basic e-commerce
  • Team$2500/month annual contract
    • 100 CMS Collections
    • 10 seats
    • Localization

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose Webflow if

  • You need visual designer.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want cms.
Webflow review

Questions people ask

Is Mailchimp or Webflow better?
Neither clearly leads. Mailchimp starts at Free and Webflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Webflow?
Mailchimp starts at Free and Webflow at Free.
Does Mailchimp or Webflow run on more platforms?
Mailchimp runs on Web, iOS, Android. Webflow runs on Web, Desktop.
Can I use Mailchimp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Webflow is typically brought in for.
What can Mailchimp do that Webflow cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Webflow covers Visual designer, CMS, E-commerce, Interactions & animations. Both handle Google Analytics.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Webflow: Does Webflow have a free plan?

Yes, Webflow's Starter plan is free with the Webflow badge visible on sites. It allows up to 2 projects with 2 pages per site, hosted on webflow.io subdomain. Full functionality requires upgrading to paid Site plans.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Webflow: What are Webflow's current paid plans and pricing?

Webflow's Site plans start at $15/month (Basic), $25/month (Premium), or custom for Enterprise when billed annually. As of May 2026, Webflow merged CMS and Business plans into Premium at $25/month yearly, including 40 CMS Collections and 20,000 CMS items.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Webflow: Does Webflow support user authentication?

No, Webflow removed native user authentication and password management in January 2026. For projects requiring login systems or user management, Webflow is not suitable.

Source
Webflow: How does Webflow integrate with other tools?

Webflow integrates with Zapier supporting 5 triggers, 7 actions, and 2 searches without code. It also supports webhooks for real-time events like CMS item creation and form submissions through Zapier's Webhook connector.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Mailchimp

More on Webflow

Keep looking

Other head to heads