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Software · head to head

FullStory vs InVision

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
InVision logo

InVision

Software

Digital product design platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; InVision service discontinued as of end of 2024; no longer available or supported
  • They diverge on capability: FullStory covers Session replay, InVision covers Interactive prototypes.

Where they differ

Only the attributes on which FullStory and InVision actually diverge.

Attributes where FullStory and InVision differ
AttributeFullStoryInVision
Pricing modelquoteUnknown
PlatformsWeb, MobileWeb, Macos, Windows, Ios, Android
Founded20142011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in InVision

  • Interactive prototypes
  • Design collaboration
  • Freehand whiteboarding
  • Design system manager
  • Inspect mode
  • Comments & feedback
  • Version control
  • User testing

Both cover

  • Slack
  • Jira
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot InVision
  • Bug reproductionnot InVision
  • Conversion optimizationnot InVision
  • Customer supportnot InVision
  • Product developmentnot InVision

InVision

  • Prototype creationnot FullStory
  • Design feedbacknot FullStory
  • Whiteboarding sessionsnot FullStory
  • Design handoffnot FullStory
  • User testingnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

InVision

  • Service discontinued as of end of 2024; no longer available or supported
  • Workflow required constant switching between design software (Sketch/Photoshop) and InVision for prototyping, creating inefficiency
  • Performance issues and glitches reported, especially with larger projects
  • Limited development capabilities; required additional hosting and developer support for deployment
  • Could not export working web or mobile applications without additional development

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

InVision

Free

No published plan breakdown. See the InVision review.

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose InVision if

  • You need interactive prototypes.
  • You want to start without paying.
  • You work on Web, Macos, Windows, Ios, Android.
  • You also want design collaboration.
InVision review

Questions people ask

Is FullStory or InVision better?
Neither clearly leads. FullStory starts at Free and InVision at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or InVision?
FullStory starts at Free and InVision at Free.
Does FullStory or InVision run on more platforms?
FullStory runs on Web, Mobile. InVision runs on Web, Macos, Windows, Ios, Android.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what InVision is typically brought in for.
What can FullStory do that InVision cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. InVision covers Interactive prototypes, Design collaboration, Freehand whiteboarding, Design system manager. Both handle Slack, Jira, SOC2, GDPR.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
InVision: Is InVision still active and supported in 2026?

No. InVision announced discontinuation of all services by end of 2024. The platform is no longer available or supported.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
InVision: What were InVision's core features?

InVision allowed designers to transform designs into interactive prototypes and mockups for web and mobile. It supported Craft Player for Sketch, Craft Sync for Photoshop, and preview mode in Studio, enabling design-to-prototype workflows.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
InVision: What were InVision's pricing plans?

InVision offered Free ($0), Starter ($25/month), Professional ($99/month), and Team plans. Annual billing provided a 10% discount. Free plan included basic prototyping; paid plans added collaboration and file access.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
InVision: Why did InVision fail in the market?

InVision's market position was disrupted by Figma, which unified design, prototyping, and collaboration in a single web-based platform. InVision required switching between design software and prototyping, creating friction and reducing competitiveness.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
InVision: What integrations did InVision support?

InVision integrated with design tools like Sketch and Photoshop, and supported sharing and collaboration workflows. The platform did not support deployment or direct development integration.

Source
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