Softwr

Design · head to head

Adobe XD vs FullStory

Adobe XD logo

Adobe XD

Design

Design, prototype, and share user experiences

From
$54.99/month
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe XD standalone subscription eliminated - now requires expensive Creative Cloud All Apps plan; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Adobe XD covers Vector design tools, FullStory covers Session replay.

Where they differ

Only the attributes on which Adobe XD and FullStory actually diverge.

Attributes where Adobe XD and FullStory differ
AttributeAdobe XDFullStory
Starting price$54.99/monthFree
Pricing modelUnknownquote
Free tierNoYes
PlatformsWeb, macOS, WindowsWeb, Mobile
CategoryDesignE-commerce
Founded20152014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe XD

  • Vector design tools
  • Responsive resize
  • Auto-animate
  • Voice prototyping
  • 3D transforms
  • Design systems
  • Component states
  • Coediting

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Slack
  • Jira

What people use each for

The jobs each tool is most often brought in to do.

Adobe XD

  • Web designnot FullStory
  • Mobile app designnot FullStory
  • Design systemsnot FullStory
  • Interactive prototypesnot FullStory
  • User testingnot FullStory

FullStory

  • User experience analysisnot Adobe XD
  • Bug reproductionnot Adobe XD
  • Conversion optimizationnot Adobe XD
  • Customer supportnot Adobe XD
  • Product developmentnot Adobe XD

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe XD

  • Standalone subscription eliminated - now requires expensive Creative Cloud All Apps plan
  • Mac-first design tool with more limited Windows support
  • Collaboration features are less mature compared to Figma
  • Not open source unlike alternatives like Penpot
  • Higher price point than competing standalone design tools

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Adobe XD

$54.99/month

No published plan breakdown. See the Adobe XD review.

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Adobe XD if

  • You need vector design tools.
  • You work on Web, macOS, Windows.
  • You also want responsive resize.
Adobe XD review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Adobe XD or FullStory better?
Neither clearly leads. Adobe XD starts at $54.99/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe XD or FullStory?
FullStory has a free tier; the other does not. Paid plans start at $54.99/month for Adobe XD and Free for FullStory.
Does Adobe XD or FullStory run on more platforms?
Adobe XD runs on Web, macOS, Windows. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Adobe XD starts at $54.99/month.
What is Adobe XD best used for?
Adobe XD is most often used for web design, mobile app design, design systems, interactive prototypes. Of those, web design and mobile app design are not what FullStory is typically brought in for.
What can Adobe XD do that FullStory cannot?
Adobe XD covers Vector design tools, Responsive resize, Auto-animate, Voice prototyping. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Slack, Jira.

Answered from the vendors’ own pages

Adobe XD: Can I use Adobe XD without a full Creative Cloud subscription?

No. Adobe XD is no longer available as a standalone subscription. It is only available as part of Creative Cloud All Apps plan priced from $54.99 to $69.99 per month.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Adobe XD: What file formats does Adobe XD support?

Adobe XD supports XD format natively, with import/export capabilities for other design formats and vector graphics.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Adobe XD

More on FullStory

Keep looking

Other head to heads