Softwr

E-Commerce · head to head

FullStory vs LogRocket

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
LogRocket logo

LogRocket

Technology

Replay what users do on your site to find bugs faster

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; LogRocket there is no free tier, only a 14 day trial; the Core plan starts at $176 a month for roughly 25,000 sessions
  • They diverge on capability: FullStory covers Heatmaps, LogRocket covers Redux/Vuex support.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and LogRocket actually diverge.

Attributes where FullStory and LogRocket differ
AttributeFullStoryLogRocket
Pricing modelquoteusage-based
PlatformsWeb, MobileWeb, Mobile, Api
CategoryE-CommerceTechnology
Founded20142016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events
  • Google Analytics

Only in LogRocket

  • Redux/Vuex support
  • Network request logging
  • Console log capture
  • JavaScript error tracking
  • Performance monitoring
  • User identification
  • Custom logging
  • GitHub

Both cover

  • Session replay
  • Slack
  • Jira
  • Zendesk
  • Intercom
  • SOC2
  • GDPR
  • CCPA
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysis
  • Bug reproduction
  • Conversion optimizationnot LogRocket
  • Customer supportnot LogRocket
  • Product developmentnot LogRocket

LogRocket

  • Bug reproduction
  • Performance debuggingnot FullStory
  • User experience analysis
  • Support ticket resolutionnot FullStory
  • Error monitoringnot FullStory

Both are used for user experience analysis, bug reproduction, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

LogRocket

  • There is no free tier, only a 14 day trial; the Core plan starts at $176 a month for roughly 25,000 sessions
  • Pricing scales with sessions captured, so cost tracks traffic rather than seats
  • Galileo AI features are withheld from the Core plan and need Pro
  • API and MCP access is limited on Core, with 500 credits a month on Pro and 2,000 on Enterprise
  • Unlimited seats and streaming data export are Enterprise only

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

LogRocket

Free
  • FreeFree
    • 1,000 sessions/month
    • 1 month retention
    • Basic error tracking
  • Team$99/month
    • 10,000 sessions/month
    • 3 month retention
    • Redux/Vuex logging
  • Professional$500/month
    • 50,000 sessions/month
    • 6 month retention
    • Performance monitoring
  • Enterprise$undefined/month
    • Custom sessions
    • Custom retention
    • SSO

Which should you pick?

Choose FullStory if

  • You need heatmaps.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want conversion funnels.
FullStory review

Choose LogRocket if

  • You need redux/vuex support.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want network request logging.
LogRocket review

Questions people ask

Is FullStory or LogRocket better?
Neither clearly leads. FullStory starts at Free and LogRocket at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or LogRocket?
FullStory starts at Free and LogRocket at Free.
Does FullStory or LogRocket run on more platforms?
FullStory runs on Web, Mobile. LogRocket runs on Web, Mobile, Api.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, conversion optimization and customer support are not what LogRocket is typically brought in for.
What can FullStory do that LogRocket cannot?
FullStory covers Heatmaps, Conversion funnels, User journey mapping, Error tracking. LogRocket covers Redux/Vuex support, Network request logging, Console log capture, JavaScript error tracking. Both handle Session replay, Slack, Jira, Zendesk.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
LogRocket: How much does LogRocket cost?

LogRocket starts at $176/month for 25K sessions/month, with pricing scaling based on session volume. The Pro plan with AI features is included free above 100K sessions/month. Enterprise plans with unlimited seats and self-hosted options require custom quotes.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
LogRocket: Does LogRocket offer a free trial?

Yes, LogRocket offers a 14-day free trial with full feature access including session replay, product analytics, and error monitoring, requiring no credit card to start.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
LogRocket: What features are unlimited across all LogRocket plans?

Analytics events, error events, and logs are unlimited across Core, Pro, and Enterprise plans. All plans include session replay, product analytics, error monitoring, clickmaps, heatmaps, path analysis, and conversion funnels.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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