Softwr

E-commerce · head to head

FullStory vs Sketch

FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Sketch logo

Sketch

E-commerce

The digital design toolkit

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Sketch macOS-only for editing, blocking Windows and Linux users from accessing design features
  • They diverge on capability: FullStory covers Session replay, Sketch covers Vector editing.

Where they differ

Only the attributes on which FullStory and Sketch actually diverge.

Attributes where FullStory and Sketch differ
AttributeFullStorySketch
Starting priceFree$12/month
Pricing modelquoteUnknown
Free tierYesNo
PlatformsWeb, MobilemacOS, Web, iOS, iPad
CategoryE-commerceUnknown
Founded20142010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Sketch

  • Vector editing
  • Symbols & components
  • Prototyping
  • Real-time collaboration
  • Developer handoff
  • Plugins ecosystem
  • Cloud sync
  • Version history

Both cover

  • Jira

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Sketch
  • Bug reproductionnot Sketch
  • Conversion optimizationnot Sketch
  • Customer supportnot Sketch
  • Product developmentnot Sketch

Sketch

  • UI designnot FullStory
  • Mobile app designnot FullStory
  • Web designnot FullStory
  • Design systemsnot FullStory
  • Prototypingnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Sketch

  • macOS-only for editing, blocking Windows and Linux users from accessing design features
  • Real-time collaboration feels less seamless than Figma with occasional sync delays
  • Limited built-in image editing capabilities, requiring external software for bitmap work
  • Subscription required for cloud features and collaboration, losing access if subscription lapses

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Sketch

$12/month
  • Standard$12/month
    • Real-time collaboration
    • Unlimited documents
    • Unlimited free viewers
  • Professional$24/month
    • Everything in Standard
    • Single Sign-On (SSO)
    • Project archiving
  • Enterprise$44/month
    • Everything in Professional
    • SCIM provisioning
    • BYOK encryption
  • Mac-only License$120/perpetual
    • Native Mac app
    • Offline access
    • Local file saving

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Sketch if

  • You need vector editing.
  • You work on macOS, Web, iOS, iPad.
  • You also want symbols & components.
Sketch review

Questions people ask

Is FullStory or Sketch better?
Neither clearly leads. FullStory starts at Free and Sketch at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Sketch?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $12/month for Sketch.
Does FullStory or Sketch run on more platforms?
FullStory runs on Web, Mobile. Sketch runs on macOS, Web, iOS, iPad.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Sketch starts at $12/month.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Sketch is typically brought in for.
What can FullStory do that Sketch cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Sketch covers Vector editing, Symbols & components, Prototyping, Real-time collaboration. Both handle Jira.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Sketch: Is Sketch available for Windows or Linux?

No. Sketch is macOS-only for the design and prototyping features. Web and mobile apps provide viewing and collaboration, but editing requires macOS 14.0 or later.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Sketch: Does Sketch offer a free trial?

Yes. Sketch provides a 30-day free trial with no credit card required. You can also purchase a one-time Mac-only license for $120 per seat instead of subscribing.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Sketch: What collaboration features does Sketch include?

Sketch supports real-time collaboration, unlimited document sharing, unlimited viewers, and version history on all paid subscription plans (Standard $12/month, Professional $24/month, Enterprise $44/month).

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Sketch: Can I use Sketch offline?

Yes. The one-time Mac-only license ($120) allows you to use Sketch offline and save files locally, but it excludes cloud collaboration and iOS previewing features.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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