Softwr

Technology · head to head

Dashlane vs FullStory

Dashlane logo

Dashlane

Technology

Password management made easy for businesses

From
$4.99/month
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dashlane highest pricing among major password managers at $60/year with no monthly subscription option; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Dashlane covers Password manager, FullStory covers Session replay.

Where they differ

Only the attributes on which Dashlane and FullStory actually diverge.

Attributes where Dashlane and FullStory differ
AttributeDashlaneFullStory
Starting price$4.99/monthFree
Pricing modelUnknownquote
Free tierNoYes
PlatformsWeb, Windows, macOS, iOS, Android, Browser ExtensionsWeb, Mobile
CategoryTechnologyE-commerce
Founded20092014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dashlane

  • Password manager
  • Digital wallet
  • Dark web monitoring
  • VPN for WiFi protection
  • Two-factor authentication
  • Password generator
  • Secure sharing
  • Security dashboard

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Dashlane

  • Password managementnot FullStory
  • Identity protectionnot FullStory
  • Secure credential sharingnot FullStory
  • Compliance requirementsnot FullStory
  • VPN protectionnot FullStory

FullStory

  • User experience analysisnot Dashlane
  • Bug reproductionnot Dashlane
  • Conversion optimizationnot Dashlane
  • Customer supportnot Dashlane
  • Product developmentnot Dashlane

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dashlane

  • Highest pricing among major password managers at $60/year with no monthly subscription option
  • Restricted free tier with only 25 passwords on single device compared to Bitwarden's unlimited free tier
  • No traditional desktop application, users must rely on browser extension or mobile apps
  • Closed-source code prevents independent security verification unlike open-source competitors
  • Limited 2FA options supporting only authenticator apps, not biometric or SMS authentication

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Dashlane

$4.99/month
  • Premium$4.99/month
    • Secure vault
    • Password generation

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Dashlane if

  • You need password manager.
  • You work on Web, Windows, macOS, iOS, Android, Browser Extensions.
  • You also want digital wallet.
Dashlane review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Dashlane or FullStory better?
Neither clearly leads. Dashlane starts at $4.99/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dashlane or FullStory?
FullStory has a free tier; the other does not. Paid plans start at $4.99/month for Dashlane and Free for FullStory.
Does Dashlane or FullStory run on more platforms?
Dashlane runs on Web, Windows, macOS, iOS, Android, Browser Extensions. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Dashlane starts at $4.99/month.
What is Dashlane best used for?
Dashlane is most often used for password management, identity protection, secure credential sharing, compliance requirements. Of those, password management and identity protection are not what FullStory is typically brought in for.
What can Dashlane do that FullStory cannot?
Dashlane covers Password manager, Digital wallet, Dark web monitoring, VPN for WiFi protection. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Slack.

Answered from the vendors’ own pages

Dashlane: What happened to Dashlane's free plan?

Dashlane discontinued its free plan in September 2025. The entry-level plan now starts at $4.99/month (billed annually) for Premium, or businesses can use a 30-day money-back guarantee to test the service.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Dashlane: What platforms does Dashlane support?

Dashlane is available on Windows, macOS, iOS, Android, and Chromebook. Browser extensions work with Chrome, Firefox, Edge, Opera, and Brave. However, Dashlane no longer has a traditional desktop application.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Dashlane: Does Dashlane support SSO integration?

Yes, Dashlane integrates with SAML 2.0 Identity Providers for SSO, plus SCIM for user provisioning and deprovisioning. However, the Safari browser extension does not support self-hosted SSO due to Apple limitations.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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