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Software · head to head

Contentful vs InVision

Contentful logo

Contentful

Software

The content platform for the digital-first era

From
Free
Rated
-
Full reviewWebsite
InVision logo

InVision

Software

Digital product design platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Contentful pricing model with content type limits (48) forces full tier upgrades; InVision service discontinued as of end of 2024; no longer available or supported
  • They diverge on capability: Contentful covers Content modeling, InVision covers Interactive prototypes.

Where they differ

Only the attributes on which Contentful and InVision actually diverge.

Attributes where Contentful and InVision differ
AttributeContentfulInVision
PlatformsWeb, APIWeb, Macos, Windows, Ios, Android
Founded20132011

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentful

  • Content modeling
  • RESTful APIs
  • GraphQL API
  • Webhooks
  • Rich text editor
  • Asset management
  • Multi-language support
  • Gatsby

Only in InVision

  • Interactive prototypes
  • Design collaboration
  • Freehand whiteboarding
  • Design system manager
  • Inspect mode
  • Comments & feedback
  • User testing
  • Sketch

Both cover

  • Version control
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Contentful

  • Website content managementnot InVision
  • Mobile app contentnot InVision
  • E-commerce catalogsnot InVision
  • Multi-channel publishingnot InVision
  • Digital experiencesnot InVision

InVision

  • Prototype creationnot Contentful
  • Design feedbacknot Contentful
  • Whiteboarding sessionsnot Contentful
  • Design handoffnot Contentful
  • User testingnot Contentful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentful

  • Pricing model with content type limits (48) forces full tier upgrades
  • Limited GraphQL mutations for content management complexity
  • Requires significant technical expertise and developer dependency
  • Uncertainty following Salesforce acquisition announcement in June 2026

InVision

  • Service discontinued as of end of 2024; no longer available or supported
  • Workflow required constant switching between design software (Sketch/Photoshop) and InVision for prototyping, creating inefficiency
  • Performance issues and glitches reported, especially with larger projects
  • Limited development capabilities; required additional hosting and developer support for deployment
  • Could not export working web or mobile applications without additional development

Pricing, plan by plan

Contentful

Free
  • FreeFree
    • 10 users
    • 100K API calls per month
    • 1 Space
  • Team$489/month
    • Higher usage limits
    • Additional collaboration features
    • Professional support

InVision

Free

No published plan breakdown. See the InVision review.

Which should you pick?

Choose Contentful if

  • You need content modeling.
  • You want to start without paying.
  • You work on Web, API.
  • You also want restful apis.
Contentful review

Choose InVision if

  • You need interactive prototypes.
  • You want to start without paying.
  • You work on Web, Macos, Windows, Ios, Android.
  • You also want design collaboration.
InVision review

Questions people ask

Is Contentful or InVision better?
Neither clearly leads. Contentful starts at Free and InVision at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentful or InVision?
Contentful starts at Free and InVision at Free.
Does Contentful or InVision run on more platforms?
Contentful runs on Web, API. InVision runs on Web, Macos, Windows, Ios, Android.
Can I use Contentful for free?
Both have a free tier, so you can try either at no cost before committing.
What is Contentful best used for?
Contentful is most often used for website content management, mobile app content, e-commerce catalogs, multi-channel publishing. Of those, website content management and mobile app content are not what InVision is typically brought in for.
What can Contentful do that InVision cannot?
Contentful covers Content modeling, RESTful APIs, GraphQL API, Webhooks. InVision covers Interactive prototypes, Design collaboration, Freehand whiteboarding, Design system manager. Both handle Version control, SOC2, GDPR.

Answered from the vendors’ own pages

Contentful: Does Contentful offer a free tier?

Yes, Contentful has a Free tier with 10 users, 100K API calls per month, and support for 1 Space. This is suitable for small projects and proof-of-concept work.

Source
InVision: Is InVision still active and supported in 2026?

No. InVision announced discontinuation of all services by end of 2024. The platform is no longer available or supported.

Source
Contentful: What is the difference between Contentful and traditional CMS platforms?

Contentful is a headless CMS that decouples content from presentation, allowing you to deliver the same content across websites, mobile apps, IoT devices, and voice assistants without duplication.

Source
InVision: What were InVision's core features?

InVision allowed designers to transform designs into interactive prototypes and mockups for web and mobile. It supported Craft Player for Sketch, Craft Sync for Photoshop, and preview mode in Studio, enabling design-to-prototype workflows.

Source
Contentful: How does Contentful handle multi-locale content?

Contentful supports multi-locale content, though multi-locale costs must be negotiated upfront depending on your pricing tier and requirements.

Source
InVision: What were InVision's pricing plans?

InVision offered Free ($0), Starter ($25/month), Professional ($99/month), and Team plans. Annual billing provided a 10% discount. Free plan included basic prototyping; paid plans added collaboration and file access.

Source
Contentful: Does Contentful integrate with e-commerce platforms?

Yes, Contentful partners with Commerce Layer, an API-first commerce platform, to enable enterprise-grade e-commerce experiences alongside headless CMS capabilities.

Source
InVision: Why did InVision fail in the market?

InVision's market position was disrupted by Figma, which unified design, prototyping, and collaboration in a single web-based platform. InVision required switching between design software and prototyping, creating friction and reducing competitiveness.

Source
InVision: What integrations did InVision support?

InVision integrated with design tools like Sketch and Photoshop, and supported sharing and collaboration workflows. The platform did not support deployment or direct development integration.

Source
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