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Software · head to head

InVision vs Mailchimp

InVision logo

InVision

Software

Digital product design platform

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: InVision service discontinued as of end of 2024; no longer available or supported; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: InVision covers Interactive prototypes, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which InVision and Mailchimp actually diverge.

Attributes where InVision and Mailchimp differ
AttributeInVisionMailchimp
PlatformsWeb, Macos, Windows, Ios, AndroidWeb, iOS, Android
Founded20112001

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in InVision

  • Interactive prototypes
  • Design collaboration
  • Freehand whiteboarding
  • Design system manager
  • Inspect mode
  • Comments & feedback
  • Version control
  • User testing

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

InVision

  • Prototype creationnot Mailchimp
  • Design feedbacknot Mailchimp
  • Whiteboarding sessionsnot Mailchimp
  • Design handoffnot Mailchimp
  • User testingnot Mailchimp

Mailchimp

  • Email newslettersnot InVision
  • E-commerce marketingnot InVision
  • Lead generationnot InVision
  • Customer engagementnot InVision
  • Marketing automationnot InVision

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

InVision

  • Service discontinued as of end of 2024; no longer available or supported
  • Workflow required constant switching between design software (Sketch/Photoshop) and InVision for prototyping, creating inefficiency
  • Performance issues and glitches reported, especially with larger projects
  • Limited development capabilities; required additional hosting and developer support for deployment
  • Could not export working web or mobile applications without additional development

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

InVision

Free

No published plan breakdown. See the InVision review.

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose InVision if

  • You need interactive prototypes.
  • You want to start without paying.
  • You work on Web, Macos, Windows, Ios, Android.
  • You also want design collaboration.
InVision review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is InVision or Mailchimp better?
Neither clearly leads. InVision starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, InVision or Mailchimp?
InVision starts at Free and Mailchimp at Free.
Does InVision or Mailchimp run on more platforms?
InVision runs on Web, Macos, Windows, Ios, Android. Mailchimp runs on Web, iOS, Android.
Can I use InVision for free?
Both have a free tier, so you can try either at no cost before committing.
What is InVision best used for?
InVision is most often used for prototype creation, design feedback, whiteboarding sessions, design handoff. Of those, prototype creation and design feedback are not what Mailchimp is typically brought in for.
What can InVision do that Mailchimp cannot?
InVision covers Interactive prototypes, Design collaboration, Freehand whiteboarding, Design system manager. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle SOC2.

Answered from the vendors’ own pages

InVision: Is InVision still active and supported in 2026?

No. InVision announced discontinuation of all services by end of 2024. The platform is no longer available or supported.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
InVision: What were InVision's core features?

InVision allowed designers to transform designs into interactive prototypes and mockups for web and mobile. It supported Craft Player for Sketch, Craft Sync for Photoshop, and preview mode in Studio, enabling design-to-prototype workflows.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
InVision: What were InVision's pricing plans?

InVision offered Free ($0), Starter ($25/month), Professional ($99/month), and Team plans. Annual billing provided a 10% discount. Free plan included basic prototyping; paid plans added collaboration and file access.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
InVision: Why did InVision fail in the market?

InVision's market position was disrupted by Figma, which unified design, prototyping, and collaboration in a single web-based platform. InVision required switching between design software and prototyping, creating friction and reducing competitiveness.

Source
InVision: What integrations did InVision support?

InVision integrated with design tools like Sketch and Photoshop, and supported sharing and collaboration workflows. The platform did not support deployment or direct development integration.

Source
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