Softwr

Customer Support · head to head

Front vs Sanity

Front logo

Front

Customer Support

Where teams collaborate on customer communication

From
$25/month
Rated
-
Full reviewWebsite
Sanity logo

Sanity

APIs

Headless CMS with real-time collaborative editing and structured content APIs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Sanity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Front starter tier limited to single-channel support; omnichannel support requires Professional tier; Sanity free plan limited to 10,000 documents and 100GB assets
  • They diverge on capability: Front covers Shared inbox, Sanity covers Content API.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Front and Sanity actually diverge.

Attributes where Front and Sanity differ
AttributeFrontSanity
Starting price$25/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsCloud-based SaaSWeb
CategoryCustomer SupportAPIs
Founded20132011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Front

  • Shared inbox
  • Email collaboration
  • Omnichannel messaging
  • Analytics
  • Workflows
  • Integrations
  • Salesforce
  • HubSpot

Only in Sanity

  • Content API
  • Collaborative editing
  • Structured content
  • Webhooks
  • Third-party services
  • GROQ query language
  • Cloud support
  • JavaScript SDK support

What people use each for

The jobs each tool is most often brought in to do.

Front

  • Omnichannel customer supportnot Sanity
  • AI-powered helpdesk automationnot Sanity
  • Team collaboration on support ticketsnot Sanity

Sanity

  • Headless CMS for structured content managementnot Front
  • Collaborative content editing with real-time multiplayer supportnot Front
  • API-driven content delivery with GROQ query languagenot Front

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Front

  • Starter tier limited to single-channel support; omnichannel support requires Professional tier
  • AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
  • Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
  • Advanced analytics excluded from Starter tier

Sanity

  • Free plan limited to 10,000 documents and 100GB assets
  • Free plan supports only public datasets
  • Growth plan capped at 50 seats maximum
  • Private datasets, scheduled drafts, and comments/tasks require paid plans
  • Annual billing unavailable for Growth plan; Enterprise-only

Pricing, plan by plan

Front

$25/month
  • Starter$25/month
    • Up to 10 seats
    • Shared inbox and ticketing
    • AI Topics and up to 10 automation rules
  • Professional$65/month
    • Up to 50 seats
    • Omnichannel support (email, SMS, social)
    • Macros and up to 20 automation rules
  • Enterprise$105/month
    • Unlimited seats
    • Smart rules and unlimited macros
    • Multi-language knowledge base

Sanity

Free
  • FreeFree
    • Up to 20 seats
    • 2 public datasets only
    • 10,000 documents included
  • Growth$15/month
    • Up to 50 seats per seat
    • 2 private or public datasets
    • 25,000 documents included
  • Enterprise$null/month
    • Custom seats
    • Custom datasets
    • Custom document limits

Which should you pick?

Choose Front if

  • You need shared inbox.
  • You work on Cloud-based SaaS.
  • You also want email collaboration.
Front review

Choose Sanity if

  • You need content api.
  • You want to start without paying.
  • You also want collaborative editing.
Sanity review

Questions people ask

Is Front or Sanity better?
Neither clearly leads. Front starts at $25/month and Sanity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Front or Sanity?
Sanity has a free tier; the other does not. Paid plans start at $25/month for Front and Free for Sanity.
Does Front or Sanity run on more platforms?
Front runs on Cloud-based SaaS. Sanity runs on Web.
Can I use Sanity for free?
Yes. Sanity has a free tier, so you can try it without paying. Front starts at $25/month.
What is Front best used for?
Front is most often used for omnichannel customer support, ai-powered helpdesk automation, team collaboration on support tickets. Of those, omnichannel customer support and ai-powered helpdesk automation are not what Sanity is typically brought in for.
What can Front do that Sanity cannot?
Front covers Shared inbox, Email collaboration, Omnichannel messaging, Analytics. Sanity covers Content API, Collaborative editing, Structured content, Webhooks.

Answered from the vendors’ own pages

Front: How much does Front's Starter plan cost per seat?

Starter plan is $25 per seat per month for up to 10 seats, with 14-day free trial and no credit card required.

Source
Sanity: What does the Sanity Free plan include?

The Free plan includes up to 20 seats, 2 public datasets, 10,000 documents, 1 million API CDN requests per month, and 2 permission roles.

Source
Front: Does Enterprise include AI features?

Yes, Enterprise at $105 per seat per month includes AI Copilot, Smart QA, and Smart CSAT at no additional cost.

Source
Sanity: How much does Sanity Growth plan cost per user?

The Growth plan costs $15 per seat per month, with up to 50 seats, and includes 25,000 documents, 1 million API CDN requests, and 5 permission roles.

Source
Front: What is the seat limit for Professional?

Professional plan supports up to 50 seats at $65 per seat per month.

Source
Sanity: What is included in Sanity Enterprise pricing?

Enterprise pricing is custom and requires contacting sales. It includes custom seat limits, custom datasets, Single Sign-On, and dedicated support.

Source
Front: Are there additional AI add-ons available?

Yes, Autopilot starts at $0.05 per conversation; Copilot, Smart QA, and other AI features range from $10-$20 per seat per month on lower tiers.

Source
Sanity: Does Sanity offer annual billing discounts?

Annual and invoice payment options are available exclusively for Enterprise customers. Self-serve plans (Free and Growth) use monthly billing only.

Source
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