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Nonprofit & Fundraising · head to head

Facebook Fundraisers vs Mailgun

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofit & Fundraising

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Mailgun free plan caps at 100 emails per day

Where they differ

Only the attributes on which Facebook Fundraisers and Mailgun actually diverge.

Attributes where Facebook Fundraisers and Mailgun differ
AttributeFacebook FundraisersMailgun
Starting priceFreeOn request
Pricing modelUnknownusage-based
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
CategoryNonprofit & FundraisingMarketing
Founded2004Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Mailgun

Nothing recorded that Facebook Fundraisers does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Mailgun
  • Productivitynot Mailgun
  • Automationnot Mailgun

Mailgun

No use cases recorded yet. See the Mailgun review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Mailgun

  • Free plan caps at 100 emails per day
  • Basic plan starts at $15/mo for 10,000 emails then overages from $1.80 per 1,000; Foundation and Scale plans discount overage rates but still meter every email beyond the included volume
  • Foundation ($35/mo) and Scale ($90/mo) plans are free for the first month only, then bill at full price

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Mailgun

On request

No published plan breakdown. See the Mailgun review.

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Mailgun if

Nothing in the data separates Mailgun from Facebook Fundraisers on the points above - pick on price and on how each one feels to use.

Mailgun review

Questions people ask

Is Facebook Fundraisers or Mailgun better?
Neither clearly leads. Facebook Fundraisers starts at Free and Mailgun at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Mailgun?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at Free for Facebook Fundraisers and On request for Mailgun.
Does Facebook Fundraisers or Mailgun run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Mailgun runs on Web.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Mailgun starts at On request.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Mailgun is typically brought in for.
What can Facebook Fundraisers do that Mailgun cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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Related pages

More on Facebook Fundraisers

More on Mailgun

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