Softwr

Software · head to head

Customer.io vs Facebook Fundraisers

Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite
Facebook Fundraisers logo

Facebook Fundraisers

Software

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that; Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building

Where they differ

Only the attributes on which Customer.io and Facebook Fundraisers actually diverge.

Attributes where Customer.io and Facebook Fundraisers differ
AttributeCustomer.ioFacebook Fundraisers
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2004

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customer.io

Nothing recorded that Facebook Fundraisers does not also cover.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

What people use each for

The jobs each tool is most often brought in to do.

Customer.io

No use cases recorded yet. See the Customer.io review.

Facebook Fundraisers

  • Business operationsnot Customer.io
  • Productivitynot Customer.io
  • Automationnot Customer.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Pricing, plan by plan

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Which should you pick?

Choose Customer.io if

Nothing in the data separates Customer.io from Facebook Fundraisers on the points above - pick on price and on how each one feels to use.

Customer.io review

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Questions people ask

Is Customer.io or Facebook Fundraisers better?
Neither clearly leads. Customer.io starts at On request and Facebook Fundraisers at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customer.io or Facebook Fundraisers?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at On request for Customer.io and Free for Facebook Fundraisers.
Does Customer.io or Facebook Fundraisers run on more platforms?
Customer.io runs on Web. Facebook Fundraisers runs on Web, iOS, Android.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Customer.io starts at On request.
What can Customer.io do that Facebook Fundraisers cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Customer.io

More on Facebook Fundraisers

Keep looking

Other head to heads