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Facebook Fundraisers vs Hootsuite

Facebook Fundraisers logo

Facebook Fundraisers

Software

Integrated fundraising on Facebook

From
Free
Rated
-
Hootsuite logo

Hootsuite

Software

Save time and grow on social media

From
$99/year
Rated
-

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Hootsuite no free tier available; minimum cost is $99/user/year annually
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Hootsuite covers Content scheduling.

Where they differ

Only the attributes on which Facebook Fundraisers and Hootsuite actually diverge.

Attributes where Facebook Fundraisers and Hootsuite differ
AttributeFacebook FundraisersHootsuite
Starting priceFree$99/year
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded20042008

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Messenger
  • Web support

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Both cover

  • Instagram

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Hootsuite
  • Productivitynot Hootsuite
  • Automationnot Hootsuite

Hootsuite

  • Social media schedulingnot Facebook Fundraisers
  • Community managementnot Facebook Fundraisers
  • Social advertisingnot Facebook Fundraisers
  • Analytics & reportingnot Facebook Fundraisers
  • Team collaborationnot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.

Questions people ask

Is Facebook Fundraisers or Hootsuite better?
Neither clearly leads. Facebook Fundraisers starts at Free and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Hootsuite?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at Free for Facebook Fundraisers and $99/year for Hootsuite.
Does Facebook Fundraisers or Hootsuite run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Hootsuite runs on Web.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Hootsuite is typically brought in for.
What can Facebook Fundraisers do that Hootsuite cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Both handle Instagram.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source

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