Software · head to head
Ahrefs vs Facebook Fundraisers

Ahrefs
Software
Everything you need to rank higher & get more traffic
- From
- $29/month
- Rated
- -
The short version
- Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
- Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
- They diverge on capability: Ahrefs covers Site Explorer, Facebook Fundraisers covers Campaign creation.
Where they differ
Only the attributes on which Ahrefs and Facebook Fundraisers actually diverge.
| Attribute | Ahrefs | Facebook Fundraisers |
|---|---|---|
| Starting price | $29/month | Free |
| Free tier | No | Yes |
| Platforms | Web | Web, iOS, Android |
| Founded | 2010 | 2004 |
Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ahrefs
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Content Explorer
- Competitive analysis
- Backlink checker
- Keyword research
Only in Facebook Fundraisers
- Campaign creation
- Donation collection
- Social sharing
- Donation tracking
- Team fundraising
- Facebook Pages
- Messenger
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Ahrefs
- SEO researchnot Facebook Fundraisers
- Competitor analysisnot Facebook Fundraisers
- Content planningnot Facebook Fundraisers
- Backlink analysisnot Facebook Fundraisers
- Rank trackingnot Facebook Fundraisers
Facebook Fundraisers
- Business operationsnot Ahrefs
- Productivitynot Ahrefs
- Automationnot Ahrefs
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ahrefs
- The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
- Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
- Enterprise at $1,499 a month requires an annual commitment
- Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
- The $29 Starter plan covers search and competitive research basics rather than the full toolset
Facebook Fundraisers
- No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
- Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
- No recurring giving option after discontinuation in 2023, limiting lifetime donor value
- Limited customization and branding control compared to dedicated fundraising platforms
- Not available in European Economic Area countries as of July 1, 2024
Pricing, plan by plan
Ahrefs
$29/month- Starter$29/month
- Core keyword research
- Backlink analysis
- Competitor research
- Lite$129/month
- Standard$249/month
- Advanced$449/month
Facebook Fundraisers
Free- Standard$undefined/mo
- Donation collection
- Birthday fundraisers
- Matching donations on Instagram
Which should you pick?
Choose Facebook Fundraisers if
- You need campaign creation.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want donation collection.
Questions people ask
- Is Ahrefs or Facebook Fundraisers better?
- Neither clearly leads. Ahrefs starts at $29/month and Facebook Fundraisers at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ahrefs or Facebook Fundraisers?
- Facebook Fundraisers has a free tier; the other does not. Paid plans start at $29/month for Ahrefs and Free for Facebook Fundraisers.
- Does Ahrefs or Facebook Fundraisers run on more platforms?
- Ahrefs runs on Web. Facebook Fundraisers runs on Web, iOS, Android.
- Can I use Facebook Fundraisers for free?
- Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Ahrefs starts at $29/month.
- What is Ahrefs best used for?
- Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Facebook Fundraisers is typically brought in for.
- What can Ahrefs do that Facebook Fundraisers cannot?
- Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Both handle Web support.
Answered from the vendors’ own pages
Ahrefs: What are Ahrefs' main features?
Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.
SourceFacebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?
Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.
SourceAhrefs: What is the size of Ahrefs' backlink database?
Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.
SourceFacebook Fundraisers: When will I receive my donations?
Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.
SourceAhrefs: What is Ahrefs' pricing?
Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.
SourceFacebook Fundraisers: Can I collect donor email addresses?
No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.
SourceFacebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?
No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.
SourceFacebook Fundraisers: What platforms can I use to fundraise on?
Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.
SourceRelated pages
More on Facebook Fundraisers
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