Software · head to head
EveryAction vs Hootsuite

EveryAction
Software
Integrated CRM and digital marketing for nonprofits
- From
- On request
- Rated
- -
The short version
- Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Hootsuite no free tier available; minimum cost is $99/user/year annually
- They diverge on capability: EveryAction covers Donor management, Hootsuite covers Content scheduling.
Where they differ
Only the attributes on which EveryAction and Hootsuite actually diverge.
| Attribute | EveryAction | Hootsuite |
|---|---|---|
| Starting price | On request | $99/year |
| Pricing model | subscription | Unknown |
| Platforms | Web, Mobile-responsive | Web |
| Founded | 2007 | 2008 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in EveryAction
- Donor management
- Email campaigns
- Digital marketing
- Multi-channel engagement
- Reporting
- Stripe
- PayPal
- Salesforce
Only in Hootsuite
- Content scheduling
- Social inbox
- Content calendar
- Analytics & reporting
- Social listening
- Team collaboration
- Approval workflows
- Bulk scheduling
What people use each for
The jobs each tool is most often brought in to do.
EveryAction
- Business operationsnot Hootsuite
- Productivitynot Hootsuite
- Automationnot Hootsuite
Hootsuite
- Social media schedulingnot EveryAction
- Community managementnot EveryAction
- Social advertisingnot EveryAction
- Analytics & reportingnot EveryAction
- Team collaborationnot EveryAction
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
EveryAction
- Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- Pricing is not published
Hootsuite
- No free tier available; minimum cost is $99/user/year annually
- Monthly billing significantly more expensive than annual (20-30% premium)
- Advanced data export via SFTP available only to Enterprise tier customers
Pricing, plan by plan
EveryAction
On request- Professional$90/month
- Donor management
- Email campaigns
- EnterpriseFree
- Advanced integrations
- Custom reporting
- Dedicated support
Hootsuite
$99/yearNo published plan breakdown. See the Hootsuite review.
Which should you pick?
Choose EveryAction if
- You need donor management.
- You work on Web, Mobile-responsive.
- You also want email campaigns.
Questions people ask
- Is EveryAction or Hootsuite better?
- Neither clearly leads. EveryAction starts at On request and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, EveryAction or Hootsuite?
- EveryAction starts at On request and Hootsuite at $99/year.
- Does EveryAction or Hootsuite run on more platforms?
- EveryAction runs on Web, Mobile-responsive. Hootsuite runs on Web.
- What is EveryAction best used for?
- EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Hootsuite is typically brought in for.
- What can EveryAction do that Hootsuite cannot?
- EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.
Answered from the vendors’ own pages
Hootsuite: What is Hootsuite's pricing structure?
Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.
SourceHootsuite: Does Hootsuite offer a free tier?
No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.
SourceHootsuite: How many integrations does Hootsuite support?
Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.
SourceHootsuite: Can users export their data from Hootsuite?
Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.
SourceHootsuite: Does Hootsuite offer API access?
Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.
SourceHootsuite: Does Hootsuite offer self-hosted or on-premise deployment?
No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.
SourceRelated pages
More on EveryAction
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