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Software · head to head

Dashlane vs Hotjar

Dashlane logo

Dashlane

Software

Password management made easy for businesses

From
$4.99/month
Rated
-
H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dashlane highest pricing among major password managers at $60/year with no monthly subscription option; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Dashlane covers Password manager, Hotjar covers Heatmaps.

Where they differ

Only the attributes on which Dashlane and Hotjar actually diverge.

Attributes where Dashlane and Hotjar differ
AttributeDashlaneHotjar
Starting price$4.99/monthFree
Free tierNoYes
PlatformsWeb, Windows, macOS, iOS, Android, Browser ExtensionsWeb
Founded20092014

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dashlane

  • Password manager
  • Digital wallet
  • Dark web monitoring
  • VPN for WiFi protection
  • Two-factor authentication
  • Password generator
  • Secure sharing
  • Security dashboard

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Dashlane

  • Password managementnot Hotjar
  • Identity protectionnot Hotjar
  • Secure credential sharingnot Hotjar
  • Compliance requirementsnot Hotjar
  • VPN protectionnot Hotjar

Hotjar

  • User behavior analysisnot Dashlane
  • Conversion optimizationnot Dashlane
  • UX researchnot Dashlane
  • Customer feedbacknot Dashlane
  • Usability testingnot Dashlane

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dashlane

  • Highest pricing among major password managers at $60/year with no monthly subscription option
  • Restricted free tier with only 25 passwords on single device compared to Bitwarden's unlimited free tier
  • No traditional desktop application, users must rely on browser extension or mobile apps
  • Closed-source code prevents independent security verification unlike open-source competitors
  • Limited 2FA options supporting only authenticator apps, not biometric or SMS authentication

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Dashlane

$4.99/month
  • Premium$4.99/month
    • Secure vault
    • Password generation

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Dashlane if

  • You need password manager.
  • You work on Web, Windows, macOS, iOS, Android, Browser Extensions.
  • You also want digital wallet.

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.

Questions people ask

Is Dashlane or Hotjar better?
Neither clearly leads. Dashlane starts at $4.99/month and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dashlane or Hotjar?
Hotjar has a free tier; the other does not. Paid plans start at $4.99/month for Dashlane and Free for Hotjar.
Does Dashlane or Hotjar run on more platforms?
Dashlane runs on Web, Windows, macOS, iOS, Android, Browser Extensions. Hotjar runs on Web.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Dashlane starts at $4.99/month.
What is Dashlane best used for?
Dashlane is most often used for password management, identity protection, secure credential sharing, compliance requirements. Of those, password management and identity protection are not what Hotjar is typically brought in for.
What can Dashlane do that Hotjar cannot?
Dashlane covers Password manager, Digital wallet, Dark web monitoring, VPN for WiFi protection. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Both handle Slack.

Answered from the vendors’ own pages

Dashlane: What happened to Dashlane's free plan?

Dashlane discontinued its free plan in September 2025. The entry-level plan now starts at $4.99/month (billed annually) for Premium, or businesses can use a 30-day money-back guarantee to test the service.

Source
Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Dashlane: What platforms does Dashlane support?

Dashlane is available on Windows, macOS, iOS, Android, and Chromebook. Browser extensions work with Chrome, Firefox, Edge, Opera, and Brave. However, Dashlane no longer has a traditional desktop application.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Dashlane: Does Dashlane support SSO integration?

Yes, Dashlane integrates with SAML 2.0 Identity Providers for SSO, plus SCIM for user provisioning and deprovisioning. However, the Safari browser extension does not support self-hosted SSO due to Apple limitations.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source

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