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Software · head to head

CrowdTangle vs Mailchimp

C

CrowdTangle

Software

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: CrowdTangle covers Social listening, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which CrowdTangle and Mailchimp actually diverge.

Attributes where CrowdTangle and Mailchimp differ
AttributeCrowdTangleMailchimp
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20112001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Both cover

  • Facebook
  • Instagram

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Mailchimp
  • Social listeningnot Mailchimp
  • Competitor analysisnot Mailchimp
  • Trend identificationnot Mailchimp

Mailchimp

  • Email newslettersnot CrowdTangle
  • E-commerce marketingnot CrowdTangle
  • Lead generationnot CrowdTangle
  • Customer engagementnot CrowdTangle
  • Marketing automationnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is CrowdTangle or Mailchimp better?
Neither clearly leads. CrowdTangle starts at On request and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at On request for CrowdTangle and Free for Mailchimp.
Does CrowdTangle or Mailchimp run on more platforms?
CrowdTangle runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. CrowdTangle starts at On request.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Mailchimp is typically brought in for.
What can CrowdTangle do that Mailchimp cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Facebook, Instagram.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

More on CrowdTangle

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