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Software · head to head

Convert vs Dovetail

Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Dovetail logo

Dovetail

Software

AI-powered customer intelligence and research repository.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetail has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Dovetail no published mid-market pricing; enterprises must contact sales for custom quotes

Where they differ

Only the attributes on which Convert and Dovetail actually diverge.

Attributes where Convert and Dovetail differ
AttributeConvertDovetail
Starting price$1000/monthFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, Mobile, API
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Dovetail

Nothing recorded that Convert does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Dovetail
  • Server-side experimentation and feature flaggingnot Dovetail
  • Personalising site content to visitor segmentsnot Dovetail

Dovetail

  • Product teams conducting qualitative research and extracting actionable insightsnot Convert
  • Customer success teams identifying churn drivers through session recordings and feedbacknot Convert
  • Design and UX teams analysing user feedback to inform product decisionsnot Convert
  • Marketing teams monitoring sentiment and customer perception trendsnot Convert
  • Enterprise organisations requiring secure, compliant customer intelligence infrastructurenot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Dovetail

  • No published mid-market pricing; enterprises must contact sales for custom quotes
  • Free tier strictly limited to one channel and one project; scaling requires Enterprise plan
  • Enterprise pricing model opaque; no transparent tier for growing teams
  • Free tier includes AI Chat but with basic summaries only; advanced AI features reserved for Enterprise
  • No per-seat pricing published; cost model for multi-person teams unclear

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Dovetail

Free
  • FreeFree
    • One channel for feedback tracking
    • One project for research
    • AI Chat with basic summaries
  • Enterprise$null/variable
    • Unlimited agents, channels, projects and docs
    • Advanced dashboards and AI features
    • Data redaction and access controls

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Dovetail if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Dovetail review

Questions people ask

Is Convert or Dovetail better?
Neither clearly leads. Convert starts at $1000/month and Dovetail at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Dovetail?
Dovetail has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Dovetail.
Does Convert or Dovetail run on more platforms?
Convert runs on Web. Dovetail runs on Web, Mobile, API.
Can I use Dovetail for free?
Yes. Dovetail has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Dovetail is typically brought in for.
What can Convert do that Dovetail cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access.

Answered from the vendors’ own pages

Dovetail: What is included in the free plan?

The free plan includes one channel for feedback tracking, one project for organising research, and AI Chat with basic summaries.

Source
Dovetail: Does Dovetail have compliance certifications?

Yes. Dovetail is SOC 2 Type II compliant and includes automatic PII redaction and private AI processing for enterprise-grade security.

Source
Dovetail: How many integrations does Dovetail support?

Dovetail connects to 38+ external tools through API, CLI and integrations including Slack and Microsoft Teams.

Source
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Related pages

More on Convert

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