Automotive · head to head
Cars.com vs Black Book
The short version
- Each has a real cost: Cars.com cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture; Black Book luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak
- They diverge on capability: Cars.com covers Vehicle listing, Black Book covers Real-time pricing.
Where they differ
Only the attributes on which Cars.com and Black Book actually diverge.
| Attribute | Cars.com | Black Book |
|---|---|---|
| Starting price | $299/month | $199/month |
| Platforms | Web, Mobile, App | Web, iOS, Android |
| Founded | 1998 | 1955 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cars.com
- Vehicle listing
- Marketplace access
- Lead generation
- Dealer profile
- Performance tracking
- Mobile responsive
- Photo and video gallery
- Consumer research tools
Only in Black Book
- Real-time pricing
- Wholesale valuations
- Market trends
- Pricing reports
- Dealer insights
- Auction data
- Vehicle history
- Price alerts
Both cover
- CRM systems
- SSL encryption
- Secure authentication
What people use each for
The jobs each tool is most often brought in to do.
Cars.com
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Black Book
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cars.com
- Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
Black Book
- Luxury sedans show larger spreads between Black Book and consumer valuations when market demand is weak
- Electric vehicle valuations are highly volatile due to rapidly changing battery technology and market demand
Pricing, plan by plan
Cars.com
$299/month- Basic$299/month
- Vehicle listings
- Marketplace visibility
- Basic lead management
- Standard$699/month
- Everything in Basic
- Advanced lead tools
- CRM integration
- Premium$1199/month
- Everything in Standard
- Priority placement
- Marketing support
Black Book
$199/month- Basic$199/month
- Wholesale pricing
- Basic reports
- Single user
- Professional$399/month
- Everything in Basic
- Advanced reports
- Multiple users
- Enterprise$undefined/month
- Everything in Professional
- API access
- Custom feeds
Which should you pick?
Choose Cars.com if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want marketplace access.
Choose Black Book if
- You need real-time pricing.
- You work on Web, iOS, Android.
- You also want wholesale valuations.
Questions people ask
- Is Cars.com or Black Book better?
- Neither clearly leads. Cars.com starts at $299/month and Black Book at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cars.com or Black Book?
- Cars.com starts at $299/month and Black Book at $199/month.
- Does Cars.com or Black Book run on more platforms?
- Cars.com runs on Web, Mobile, App. Black Book runs on Web, iOS, Android.
- What is Cars.com best used for?
- Cars.com is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can Cars.com do that Black Book cannot?
- Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile. Black Book covers Real-time pricing, Wholesale valuations, Market trends, Pricing reports. Both handle CRM systems, SSL encryption, Secure authentication.
Related pages
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