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Software · head to head

BuiltWith vs Moz

BuiltWith logo

BuiltWith

Software

See what websites are built with

From
Free
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuiltWith free tier limited to individual site lookups only; no commercial use or reporting; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: BuiltWith covers Technology profiling, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which BuiltWith and Moz actually diverge.

Attributes where BuiltWith and Moz differ
AttributeBuiltWithMoz
Founded20072004

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation
  • Chrome support
  • Firefox support
  • Edge support

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

BuiltWith

  • Technology intelligence for identifying web technologies used by competitor companiesnot Moz
  • Lead generation using technology adoption and spend data signalsnot Moz

Moz

  • SEO auditsnot BuiltWith
  • Keyword researchnot BuiltWith
  • Link buildingnot BuiltWith
  • Local SEOnot BuiltWith
  • Competitive analysisnot BuiltWith

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuiltWith

  • Free tier limited to individual site lookups only; no commercial use or reporting
  • Basic plan limited to 2 technologies, 2 keywords, 2 retail reports, and 1 system login

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

BuiltWith

Free

No published plan breakdown. See the BuiltWith review.

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is BuiltWith or Moz better?
Neither clearly leads. BuiltWith starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuiltWith or Moz?
BuiltWith starts at Free and Moz at Free.
Does BuiltWith or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use BuiltWith for free?
Both have a free tier, so you can try either at no cost before committing.
What is BuiltWith best used for?
BuiltWith is most often used for technology intelligence for identifying web technologies used by competitor companies, lead generation using technology adoption and spend data signals. Of those, technology intelligence for identifying web technologies used by competitor companies and lead generation using technology adoption and spend data signals are not what Moz is typically brought in for.
What can BuiltWith do that Moz cannot?
BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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