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Software · head to head

Ahrefs vs BuiltWith

Ahrefs logo

Ahrefs

Software

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
BuiltWith logo

BuiltWith

Software

See what websites are built with

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only BuiltWith has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; BuiltWith free tier limited to individual site lookups only; no commercial use or reporting
  • They diverge on capability: Ahrefs covers Site Explorer, BuiltWith covers Technology profiling.

Where they differ

Only the attributes on which Ahrefs and BuiltWith actually diverge.

Attributes where Ahrefs and BuiltWith differ
AttributeAhrefsBuiltWith
Starting price$29/monthFree
Free tierNoYes
Founded20102007

Identical on both: pricing model (Unknown), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in BuiltWith

  • Technology profiling
  • Market research
  • Competitor analysis
  • Lead generation
  • Chrome support
  • Firefox support
  • Edge support

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot BuiltWith
  • Competitor analysisnot BuiltWith
  • Content planningnot BuiltWith
  • Backlink analysisnot BuiltWith
  • Rank trackingnot BuiltWith

BuiltWith

  • Technology intelligence for identifying web technologies used by competitor companiesnot Ahrefs
  • Lead generation using technology adoption and spend data signalsnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

BuiltWith

  • Free tier limited to individual site lookups only; no commercial use or reporting
  • Basic plan limited to 2 technologies, 2 keywords, 2 retail reports, and 1 system login

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

BuiltWith

Free

No published plan breakdown. See the BuiltWith review.

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose BuiltWith if

  • You need technology profiling.
  • You want to start without paying.
  • You also want market research.
BuiltWith review

Questions people ask

Is Ahrefs or BuiltWith better?
Neither clearly leads. Ahrefs starts at $29/month and BuiltWith at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or BuiltWith?
BuiltWith has a free tier; the other does not. Paid plans start at $29/month for Ahrefs and Free for BuiltWith.
Does Ahrefs or BuiltWith run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use BuiltWith for free?
Yes. BuiltWith has a free tier, so you can try it without paying. Ahrefs starts at $29/month.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what BuiltWith is typically brought in for.
What can Ahrefs do that BuiltWith cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. BuiltWith covers Technology profiling, Market research, Competitor analysis, Lead generation.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
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