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Software · head to head

AdBlock Plus vs Moz

AdBlock Plus logo

AdBlock Plus

Software

The world's most popular ad blocker

From
Free
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AdBlock Plus acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: AdBlock Plus covers Ad blocking, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which AdBlock Plus and Moz actually diverge.

Attributes where AdBlock Plus and Moz differ
AttributeAdBlock PlusMoz
Pricing modelfreeUnknown
PlatformsChrome, Edge, Firefox, Opera, Safari, Yandex BrowserWeb
Founded20062004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AdBlock Plus

  • Ad blocking
  • Acceptable Ads
  • Custom filters
  • Social media blocking
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

AdBlock Plus

No use cases recorded yet. See the AdBlock Plus review.

Moz

  • SEO auditsnot AdBlock Plus
  • Keyword researchnot AdBlock Plus
  • Link buildingnot AdBlock Plus
  • Local SEOnot AdBlock Plus
  • Competitive analysisnot AdBlock Plus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AdBlock Plus

  • Acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest
  • Smaller feature set compared to open-source alternatives like uBlock Origin
  • Less customization and dynamic filtering compared to uBlock Origin
  • Mobile version less comprehensive than desktop extension
  • Chrome version increasingly limited due to Manifest V3 migration

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

AdBlock Plus

Free
  • FreeFree
    • Ad blocking
    • Acceptable Ads option
    • Custom filters

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose AdBlock Plus if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser.
  • You also want acceptable ads.
AdBlock Plus review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is AdBlock Plus or Moz better?
Neither clearly leads. AdBlock Plus starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AdBlock Plus or Moz?
AdBlock Plus starts at Free and Moz at Free.
Does AdBlock Plus or Moz run on more platforms?
AdBlock Plus runs on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser. Moz runs on Web.
Can I use AdBlock Plus for free?
Both have a free tier, so you can try either at no cost before committing.
What can AdBlock Plus do that Moz cannot?
AdBlock Plus covers Ad blocking, Acceptable Ads, Custom filters, Social media blocking. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

AdBlock Plus: What does Adblock Plus block?

Adblock Plus blocks banner ads, pre-roll and mid-roll video ads on YouTube, pop-ups, sidebar ads, and most standard display formats. With Acceptable Ads disabled and EasyPrivacy enabled, it achieved a 100/100 score on AdBlock Tester in April 2026.

Source
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
AdBlock Plus: What browsers does Adblock Plus support?

Adblock Plus is available for Chrome, Edge, Firefox, Opera, Safari, and Yandex Browser.

Source
AdBlock Plus: Is there a premium version of Adblock Plus?

Yes. Adblock Plus Premium costs $40 annually or $4 per month and allows users to block cookie consent pop-ups, while the free version includes core ad blocking.

Source
AdBlock Plus: What is Acceptable Ads?

Acceptable Ads is an opt-in setting that allows advertising Adblock Plus deems unobtrusive to display on websites; it is disabled by default but can be toggled in Settings.

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Related pages

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