Softwr

Browser Extensions · head to head

Ghostery vs Moz

Ghostery logo

Ghostery

Browser Extensions

Block ads and stop trackers

From
Free
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ghostery database of trackers requires regular updates to remain current; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Ghostery covers Tracker blocking, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Ghostery and Moz actually diverge.

Attributes where Ghostery and Moz differ
AttributeGhosteryMoz
PlatformsFirefox, Chrome, Edge, Safari, OperaWeb
CategoryBrowser ExtensionsMarketing
Founded20092004

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ghostery

  • Tracker blocking
  • Ad blocking
  • Privacy dashboard
  • Enhanced anti-tracking
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Ghostery

  • Blocking ads and sponsored content before they loadnot Moz
  • Preventing tracker profiling by replacing identifying data with random valuesnot Moz
  • Automatically rejecting non-essential cookie consentnot Moz
  • Seeing which companies track a given site through WhoTracks.Menot Moz

Moz

  • SEO auditsnot Ghostery
  • Keyword researchnot Ghostery
  • Link buildingnot Ghostery
  • Local SEOnot Ghostery
  • Competitive analysisnot Ghostery

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ghostery

  • Database of trackers requires regular updates to remain current
  • Some sites break functionality when trackers are aggressively blocked

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Ghostery

Free

No published plan breakdown. See the Ghostery review.

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Ghostery if

  • You need tracker blocking.
  • You want to start without paying.
  • You work on Firefox, Chrome, Edge, Safari, Opera.
  • You also want ad blocking.
Ghostery review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Ghostery or Moz better?
Neither clearly leads. Ghostery starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ghostery or Moz?
Ghostery starts at Free and Moz at Free.
Does Ghostery or Moz run on more platforms?
Ghostery runs on Firefox, Chrome, Edge, Safari, Opera. Moz runs on Web.
Can I use Ghostery for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ghostery best used for?
Ghostery is most often used for blocking ads and sponsored content before they load, preventing tracker profiling by replacing identifying data with random values, automatically rejecting non-essential cookie consent, seeing which companies track a given site through whotracks.me. Of those, blocking ads and sponsored content before they load and preventing tracker profiling by replacing identifying data with random values are not what Moz is typically brought in for.
What can Ghostery do that Moz cannot?
Ghostery covers Tracker blocking, Ad blocking, Privacy dashboard, Enhanced anti-tracking. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Ghostery: Is Ghostery completely free?

Yes. Ghostery is a free ad blocking browser extension that you can install without paying a subscription. All of Ghostery's features are completely free to use, including ad blocking, tracker blocking, and cookie consent banner handling.

Source
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Ghostery: What browsers does Ghostery support?

Ghostery is available for Firefox, Chrome, Opera, Edge and Safari as a browser extension.

Source
Ghostery: What data does Ghostery collect?

Ghostery collects no personal information, ensuring your privacy remains protected while using the extension.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Ghostery

More on Moz

Keep looking

Other head to heads