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Moz vs Rakuten

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Rakuten logo

Rakuten

Software

Get cash back on every purchase

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Rakuten minimum withdrawal amount of $5.01 creates friction for light users
  • They diverge on capability: Moz covers Keyword Explorer, Rakuten covers Cash back rewards.

Where they differ

Only the attributes on which Moz and Rakuten actually diverge.

Attributes where Moz and Rakuten differ
AttributeMozRakuten
PlatformsWebBrowser Extension (Chrome, Firefox, Safari, Edge)
Founded20041999

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Rakuten

  • Cash back rewards
  • Coupon codes
  • In-store offers
  • Price comparisons
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Rakuten
  • Keyword researchnot Rakuten
  • Link buildingnot Rakuten
  • Local SEOnot Rakuten
  • Competitive analysisnot Rakuten

Rakuten

No use cases recorded yet. See the Rakuten review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Rakuten

  • Minimum withdrawal amount of $5.01 creates friction for light users
  • Quarterly payout schedule only, with months-long delays between earning and receiving payments
  • Amazon cashback limited to specific categories at 1-3% rates
  • Must click through Rakuten link first or cashback does not register

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Rakuten

Free

No published plan breakdown. See the Rakuten review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Rakuten if

  • You need cash back rewards.
  • You want to start without paying.
  • You work on Browser Extension (Chrome, Firefox, Safari, Edge).
  • You also want coupon codes.
Rakuten review

Questions people ask

Is Moz or Rakuten better?
Neither clearly leads. Moz starts at Free and Rakuten at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Rakuten?
Moz starts at Free and Rakuten at Free.
Does Moz or Rakuten run on more platforms?
Moz runs on Web. Rakuten runs on Browser Extension (Chrome, Firefox, Safari, Edge).
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Rakuten is typically brought in for.
What can Moz do that Rakuten cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Rakuten covers Cash back rewards, Coupon codes, In-store offers, Price comparisons.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Rakuten: Is Rakuten free to use?

Yes, the Rakuten browser extension is completely free with no membership fees. Users never pay to earn cashback rewards.

Source
Rakuten: How and when can I withdraw my cashback earnings?

Rakuten processes payouts quarterly in February, May, August, and November. You need a minimum balance of $5.01 to request a payout via PayPal or check.

Source
Rakuten: How many stores does Rakuten support?

Rakuten works with over 3,500 online stores and offers cashback rates up to 40% depending on the retailer and promotion.

Source
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