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Acunetix vs Google Analytics

Acunetix logo

Acunetix

Software

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Acunetix aWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Acunetix covers DAST scanning, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Acunetix and Google Analytics actually diverge.

Attributes where Acunetix and Google Analytics differ
AttributeAcunetixGoogle Analytics
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsDesktop, Web, ApiWeb
Founded20051998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Vulnerability Scannernot Google Analytics
  • Web Securitynot Google Analytics
  • Dastnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Acunetix
  • Event tracking and user behaviour analysisnot Acunetix
  • Traffic source and conversion trackingnot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • AWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service
  • AWS Marketplace's Invicti listing shows Premium Support priced separately at $150,000 per year and Premium Support with Guided Success at $300,000 per year, on top of the base scanning licence

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Acunetix or Google Analytics better?
Neither clearly leads. Acunetix starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for Acunetix and Free for Google Analytics.
Does Acunetix or Google Analytics run on more platforms?
Acunetix runs on Desktop, Web, Api. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Acunetix starts at On request.
What is Acunetix best used for?
Acunetix is most often used for vulnerability scanner, web security, dast. Of those, vulnerability scanner and web security are not what Google Analytics is typically brought in for.
What can Acunetix do that Google Analytics cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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