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Amplitude vs AWS API Gateway

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
AWS API Gateway logo

AWS API Gateway

Software

Fully managed API gateway service for creating and managing APIs at scale

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; AWS API Gateway rEST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer
  • They diverge on capability: Amplitude covers Event tracking, AWS API Gateway covers REST APIs.

Where they differ

Only the attributes on which Amplitude and AWS API Gateway actually diverge.

Attributes where Amplitude and AWS API Gateway differ
AttributeAmplitudeAWS API Gateway
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, ApiAWS Cloud
Founded20122006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in AWS API Gateway

  • REST APIs
  • WebSocket APIs
  • HTTP APIs
  • Lambda
  • EC2
  • DynamoDB
  • CloudWatch
  • IAM

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot AWS API Gateway
  • Feature adoption trackingnot AWS API Gateway
  • Conversion rate optimizationnot AWS API Gateway
  • Customer journey mappingnot AWS API Gateway
  • Retention improvementnot AWS API Gateway

AWS API Gateway

  • Fronting Lambda functions with an HTTP endpointnot Amplitude
  • REST and HTTP API management with throttling and keysnot Amplitude
  • WebSocket APIs for real-time clientsnot Amplitude
  • Private APIs reachable only inside a VPCnot Amplitude
  • Publishing a developer portal for API consumersnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

AWS API Gateway

  • REST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer
  • Data transfer out is charged at $0.09 per GB on top of request pricing
  • WebSocket APIs bill connection minutes as well as messages, at $0.25 per million minutes
  • Private APIs avoid data transfer charges but incur AWS PrivateLink costs instead
  • The developer portal is $125 a month, with additional portal products at $12.50 each
  • The free tier lasts 12 months rather than being ongoing

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

AWS API Gateway

Free
  • Free TierFree
    • 1M requests per month
    • Basic API management
  • Pay-as-you-go$3.5/per 1M requests
    • Unlimited requests
    • HTTP APIs
    • REST APIs

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose AWS API Gateway if

  • You need rest apis.
  • You want to start without paying.
  • You work on AWS Cloud.
  • You also want websocket apis.
AWS API Gateway review

Questions people ask

Is Amplitude or AWS API Gateway better?
Neither clearly leads. Amplitude starts at Free and AWS API Gateway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or AWS API Gateway?
Amplitude starts at Free and AWS API Gateway at Free.
Does Amplitude or AWS API Gateway run on more platforms?
Amplitude runs on Web, Ios, Android, Api. AWS API Gateway runs on AWS Cloud.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what AWS API Gateway is typically brought in for.
What can Amplitude do that AWS API Gateway cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. AWS API Gateway covers REST APIs, WebSocket APIs, HTTP APIs, Lambda.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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