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All industries · head to head

Airtable vs Setmore

Airtable logo

Airtable

All industries

Create apps that perfectly fit your team's needs

From
Free
Rated
-
Full reviewWebsite
Setmore logo

Setmore

Scheduling & Booking

Free appointment scheduling and customer management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Airtable hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully; Setmore free plan limited to 4 users maximum
  • They diverge on capability: Airtable covers Spreadsheet-database hybrid, Setmore covers Unlimited appointments.

Where they differ

Only the attributes on which Airtable and Setmore actually diverge.

Attributes where Airtable and Setmore differ
AttributeAirtableSetmore
Pricing modelUnknownsubscription
PlatformsWeb, iOS, Android, DesktopWeb, iOS, Android
CategoryAll industriesScheduling & Booking
Founded20122008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airtable

  • Spreadsheet-database hybrid
  • Custom views
  • Automation
  • Forms
  • Integrations
  • Mobile apps
  • Real-time collaboration
  • API access

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Both cover

  • Outlook

What people use each for

The jobs each tool is most often brought in to do.

Airtable

  • Structured team databases with grid, calendar and kanban viewsnot Setmore
  • Lightweight internal tools built on shared recordsnot Setmore
  • Automations between Airtable and other systemsnot Setmore
  • Sharing read-only views with collaborators, who are not chargednot Setmore
  • Collecting submissions through forms without paying for a seatnot Setmore

Setmore

  • Online appointment and booking managementnot Airtable
  • Service provider scheduling platformnot Airtable
  • Customer communication via email and SMS remindersnot Airtable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airtable

  • Hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully
  • Team is $20 per user per month and Business $45, both at the annual rate
  • Automation and API usage are capped by plan
  • Enterprise Scale pricing is not published

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

Airtable

Free
  • FreeFree
    • Unlimited bases
    • 1,000 records per base
    • Up to 5 editors
  • Team$20/month per editor annual
    • 50,000 records per base
    • Unlimited automations
    • API access
  • Business$45/month per editor annual
    • 125,000 records per base
    • Advanced permissions
    • Priority support
  • Enterprise Scale$null/custom
    • 500,000+ records per base
    • Custom SLA
    • Dedicated support

Setmore

Free

No published plan breakdown. See the Setmore review.

Which should you pick?

Choose Airtable if

  • You need spreadsheet-database hybrid.
  • You want to start without paying.
  • You work on Web, iOS, Android, Desktop.
  • You also want custom views.
Airtable review

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.
Setmore review

Questions people ask

Is Airtable or Setmore better?
Neither clearly leads. Airtable starts at Free and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airtable or Setmore?
Airtable starts at Free and Setmore at Free.
Does Airtable or Setmore run on more platforms?
Airtable runs on Web, iOS, Android, Desktop. Setmore runs on Web, iOS, Android.
Can I use Airtable for free?
Both have a free tier, so you can try either at no cost before committing.
What is Airtable best used for?
Airtable is most often used for structured team databases with grid, calendar and kanban views, lightweight internal tools built on shared records, automations between airtable and other systems, sharing read-only views with collaborators, who are not charged. Of those, structured team databases with grid, calendar and kanban views and lightweight internal tools built on shared records are not what Setmore is typically brought in for.
What can Airtable do that Setmore cannot?
Airtable covers Spreadsheet-database hybrid, Custom views, Automation, Forms. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Outlook.

Answered from the vendors’ own pages

Airtable: Is there a free Airtable plan and what does it include?

Yes, Airtable's Free plan is indefinite with unlimited bases, 1,000 records per base, up to 5 editors, 1 GB storage per base, 100 automation runs per month, and core features like Interface Designer and mobile apps.

Source
Airtable: How does Airtable handle permissions and viewers?

Airtable charges per editor only. Read-only viewers, form submitters, and people accessing share links are free on every plan, making it cost-effective for large viewing audiences.

Source
Airtable: What are Airtable's record limits?

Free plan has 1,000 records per base, Team plan has 50,000, Business plan has 125,000, and Enterprise Scale has 500,000+ records. Performance degrades past 100,000 records in a single base.

Source
Airtable: Can Airtable integrate with other tools like Slack?

Yes, Airtable integrates with Slack via Zapier or Make.com, allowing automation like sending Slack messages when records are created or updated. Airtable also has a native API for direct integrations.

Source
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Related pages

More on Airtable

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