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Software · head to head

Ahrefs vs Buildertrend

Ahrefs logo

Ahrefs

Software

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
Buildertrend logo

Buildertrend

Software

Construction project management for home builders and remodelers

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Buildertrend pricing is by quote only, with no rate, plan name or minimum published on the pricing page
  • They diverge on capability: Ahrefs covers Site Explorer, Buildertrend covers Project scheduling.

Where they differ

Only the attributes on which Ahrefs and Buildertrend actually diverge.

Attributes where Ahrefs and Buildertrend differ
AttributeAhrefsBuildertrend
Starting price$29/month$99/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android
Founded20102006

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Buildertrend

  • Project scheduling
  • Customer management
  • Financial tracking
  • Selections management
  • Change orders
  • QuickBooks
  • Xero
  • Zillow

Both cover

  • Data encryption
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Buildertrend
  • Competitor analysisnot Buildertrend
  • Content planningnot Buildertrend
  • Backlink analysisnot Buildertrend
  • Rank trackingnot Buildertrend

Buildertrend

  • Running scheduling, budgets, change orders and client communication for a residential construction businessnot Ahrefs
  • Giving homeowners a client portal to approve selections and view progressnot Ahrefs
  • Consolidating estimating, purchase orders and job costing for custom home builders and remodelersnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

Buildertrend

  • Pricing is by quote only, with no rate, plan name or minimum published on the pricing page
  • Getting a price requires completing a multi-step form declaring builder type and annual construction volume, then booking a call with a sales representative
  • The only published discount is 10% off for paying annually upfront

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

Buildertrend

$99/month
  • Core$99/month
    • Project scheduling
    • Daily logs
    • Photo management
  • Pro$299/month
    • Everything in Core
    • Proposals & estimates
    • Customer portal
  • Premium$499/month
    • Everything in Pro
    • Financials
    • Time clock

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose Buildertrend if

  • You need project scheduling.
  • You work on Web, Ios, Android.
  • You also want customer management.
Buildertrend review

Questions people ask

Is Ahrefs or Buildertrend better?
Neither clearly leads. Ahrefs starts at $29/month and Buildertrend at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Buildertrend?
Ahrefs starts at $29/month and Buildertrend at $99/month.
Does Ahrefs or Buildertrend run on more platforms?
Ahrefs runs on Web. Buildertrend runs on Web, Ios, Android.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Buildertrend is typically brought in for.
What can Ahrefs do that Buildertrend cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Buildertrend covers Project scheduling, Customer management, Financial tracking, Selections management. Both handle Data encryption, Web support.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
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