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Security & Cybersecurity · head to head

Acunetix vs Adobe Analytics

Acunetix logo

Acunetix

Security & Cybersecurity

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
Adobe Analytics logo

Adobe Analytics

Marketing & Analytics

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Acunetix aWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
  • They diverge on capability: Acunetix covers DAST scanning, Adobe Analytics covers Real-time reporting.

Where they differ

Only the attributes on which Acunetix and Adobe Analytics actually diverge.

Attributes where Acunetix and Adobe Analytics differ
AttributeAcunetixAdobe Analytics
Starting priceOn request$5000/month
Pricing modelsubscriptionquote
PlatformsDesktop, Web, ApiWeb, Mobile, Api
CategorySecurity & CybersecurityMarketing & Analytics
Founded20051982

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Both cover

  • On-premise deployment

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Vulnerability Scannernot Adobe Analytics
  • Web Securitynot Adobe Analytics
  • Dastnot Adobe Analytics

Adobe Analytics

  • Advanced analyticsnot Acunetix
  • Marketing optimizationnot Acunetix
  • Customer insightsnot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • AWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service
  • AWS Marketplace's Invicti listing shows Premium Support priced separately at $150,000 per year and Premium Support with Guided Success at $300,000 per year, on top of the base scanning licence

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Questions people ask

Is Acunetix or Adobe Analytics better?
Neither clearly leads. Acunetix starts at On request and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Adobe Analytics?
Acunetix starts at On request and Adobe Analytics at $5000/month.
Does Acunetix or Adobe Analytics run on more platforms?
Acunetix runs on Desktop, Web, Api. Adobe Analytics runs on Web, Mobile, Api.
What is Acunetix best used for?
Acunetix is most often used for vulnerability scanner, web security, dast. Of those, vulnerability scanner and web security are not what Adobe Analytics is typically brought in for.
What can Acunetix do that Adobe Analytics cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Both handle On-premise deployment.
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