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Software · head to head

Acunetix vs Northbeam

Acunetix logo

Acunetix

Software

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Acunetix aWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Acunetix covers DAST scanning, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Acunetix and Northbeam actually diverge.

Attributes where Acunetix and Northbeam differ
AttributeAcunetixNorthbeam
Starting priceOn request$1500/month
Pricing modelsubscriptionUnknown
PlatformsDesktop, Web, ApiWeb, API
Founded20052020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Vulnerability Scannernot Northbeam
  • Web Securitynot Northbeam
  • Dastnot Northbeam

Northbeam

  • Marketing attributionnot Acunetix
  • Media optimizationnot Acunetix
  • Creative testingnot Acunetix
  • Budget allocationnot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • AWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service
  • AWS Marketplace's Invicti listing shows Premium Support priced separately at $150,000 per year and Premium Support with Guided Success at $300,000 per year, on top of the base scanning licence

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Acunetix or Northbeam better?
Neither clearly leads. Acunetix starts at On request and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Northbeam?
Acunetix starts at On request and Northbeam at $1500/month.
Does Acunetix or Northbeam run on more platforms?
Acunetix runs on Desktop, Web, Api. Northbeam runs on Web, API.
What is Acunetix best used for?
Acunetix is most often used for vulnerability scanner, web security, dast. Of those, vulnerability scanner and web security are not what Northbeam is typically brought in for.
What can Acunetix do that Northbeam cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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