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Acunetix vs Attribution

Acunetix logo

Acunetix

Software

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Acunetix covers DAST scanning, Attribution covers First-party data attribution.

Where they differ

Only the attributes on which Acunetix and Attribution actually diverge.

Attributes where Acunetix and Attribution differ
AttributeAcunetixAttribution
Starting priceOn request$2000/month
PlatformsDesktop, Web, ApiWeb, Mobile, Api
Founded20052020

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Vulnerability Scannernot Attribution
  • Web Securitynot Attribution
  • Dastnot Attribution

Attribution

  • Marketing attributionnot Acunetix
  • ROI trackingnot Acunetix
  • Privacy-compliant trackingnot Acunetix
  • First-party datanot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • AWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service
  • AWS Marketplace's Invicti listing shows Premium Support priced separately at $150,000 per year and Premium Support with Guided Success at $300,000 per year, on top of the base scanning licence

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Acunetix or Attribution better?
Neither clearly leads. Acunetix starts at On request and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Attribution?
Acunetix starts at On request and Attribution at $2000/month.
Does Acunetix or Attribution run on more platforms?
Acunetix runs on Desktop, Web, Api. Attribution runs on Web, Mobile, Api.
What is Acunetix best used for?
Acunetix is most often used for vulnerability scanner, web security, dast. Of those, vulnerability scanner and web security are not what Attribution is typically brought in for.
What can Acunetix do that Attribution cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.
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