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Acunetix vs Triple Whale

Acunetix logo

Acunetix

Software

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
Triple Whale logo

Triple Whale

Software

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Triple Whale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Acunetix aWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service; Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • They diverge on capability: Acunetix covers DAST scanning, Triple Whale covers First-party attribution.

Where they differ

Only the attributes on which Acunetix and Triple Whale actually diverge.

Attributes where Acunetix and Triple Whale differ
AttributeAcunetixTriple Whale
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsDesktop, Web, ApiWeb
Founded20052021

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Vulnerability Scannernot Triple Whale
  • Web Securitynot Triple Whale
  • Dastnot Triple Whale

Triple Whale

  • Marketing analyticsnot Acunetix
  • Attribution trackingnot Acunetix
  • Profit optimizationnot Acunetix
  • Creative testingnot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • AWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service
  • AWS Marketplace's Invicti listing shows Premium Support priced separately at $150,000 per year and Premium Support with Guided Success at $300,000 per year, on top of the base scanning licence

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Questions people ask

Is Acunetix or Triple Whale better?
Neither clearly leads. Acunetix starts at On request and Triple Whale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or Triple Whale?
Triple Whale has a free tier; the other does not. Paid plans start at On request for Acunetix and Free for Triple Whale.
Does Acunetix or Triple Whale run on more platforms?
Acunetix runs on Desktop, Web, Api. Triple Whale runs on Web.
Can I use Triple Whale for free?
Yes. Triple Whale has a free tier, so you can try it without paying. Acunetix starts at On request.
What is Acunetix best used for?
Acunetix is most often used for vulnerability scanner, web security, dast. Of those, vulnerability scanner and web security are not what Triple Whale is typically brought in for.
What can Acunetix do that Triple Whale cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant.

Answered from the vendors’ own pages

Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
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