Software · head to head
Ably vs Frontegg

Ably
Software
Realtime data delivery platform for pub/sub messaging at scale
- From
- Free
- Rated
- -

Frontegg
Software
Customer identity and access management platform for SaaS applications
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Ably standard and Pro plans layer usage-based charges for messages, connection minutes, and data transfer on top of the base subscription, adding cost complexity.; Frontegg detailed per-unit pricing beyond the free tier is not published, requiring use of an online calculator or sales contact to estimate costs.
- They diverge on capability: Ably covers Pub/sub messaging, Frontegg covers Hosted login.
Where they differ
Only the attributes on which Ably and Frontegg actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ably
- Pub/sub messaging
- Presence
- Message persistence
- Multi-protocol support
- Encryption
- Datadog integration
Only in Frontegg
- Hosted login
- Enterprise SSO/SCIM
- Multi-tenant organizations
- Custom domains
- M2M tokens
- Fraud protection
What people use each for
The jobs each tool is most often brought in to do.
Ably
- Building realtime chat or collaborative appsnot Frontegg
- Delivering live data feeds like stock prices or sports scoresnot Frontegg
- Broadcasting notifications to many concurrent clientsnot Frontegg
- Running mission-critical realtime infrastructure with high uptime SLAsnot Frontegg
Frontegg
- Adding enterprise SSO/SCIM to a B2B SaaS productnot Ably
- Multi-tenant customer identity managementnot Ably
- White-labeled, custom-domain login experiencesnot Ably
- Securing AI agent access to a SaaS product via Agen.conot Ably
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ably
- Standard and Pro plans layer usage-based charges for messages, connection minutes, and data transfer on top of the base subscription, adding cost complexity.
- The jump from Standard ($29/month) to Pro ($399/month) is steep for teams needing more than 10k connections but not full Pro capacity.
- 24/7 mission-critical support and 99.999% uptime SLAs are reserved for the custom-priced Enterprise tier.
Frontegg
- Detailed per-unit pricing beyond the free tier is not published, requiring use of an online calculator or sales contact to estimate costs.
- Advanced fraud protection and multiple environments are Enterprise-only, unavailable on the Pay As You Go plan.
- The 7,500 free monthly active users is comparatively modest next to some competitors' free tiers.
- As a broader CIAM platform, it can be more complex to integrate than lighter-weight developer-first auth tools for smaller apps.
Pricing, plan by plan
Ably
Free- FreeFree
- 200 concurrent connections
- 500 messages/second
- 6M messages/month
- Standard$29/month
- 10k concurrent channels
- 10k concurrent connections
- 2.5k messages/second
- Pro$399/month
- 50k concurrent channels
- 50k concurrent connections
- 10k messages/second
Frontegg
Free- Pay As You GoFree
- 7,500 monthly active users included
- 5 enterprise connections (SSO/SCIM)
- Unlimited organizations
- Enterprise$undefined/month
- Custom pricing
- Multiple environments
- Advanced fraud protection
Which should you pick?
Choose Ably if
- You need pub/sub messaging.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want presence.
Choose Frontegg if
- You need hosted login.
- You want to start without paying.
- You work on web, api.
- You also want enterprise sso/scim.
Questions people ask
- Is Ably or Frontegg better?
- Neither clearly leads. Ably starts at Free and Frontegg at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ably or Frontegg?
- Ably starts at Free and Frontegg at Free.
- Does Ably or Frontegg run on more platforms?
- Ably runs on web, ios, android, api. Frontegg runs on web, api.
- Can I use Ably for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Ably best used for?
- Ably is most often used for building realtime chat or collaborative apps, delivering live data feeds like stock prices or sports scores, broadcasting notifications to many concurrent clients, running mission-critical realtime infrastructure with high uptime slas. Of those, building realtime chat or collaborative apps and delivering live data feeds like stock prices or sports scores are not what Frontegg is typically brought in for.
- What can Ably do that Frontegg cannot?
- Ably covers Pub/sub messaging, Presence, Message persistence, Multi-protocol support. Frontegg covers Hosted login, Enterprise SSO/SCIM, Multi-tenant organizations, Custom domains.
Answered from the vendors’ own pages
Ably: What does Ably cost?
Ably offers a free plan with 200 concurrent connections, a Standard plan at $29/month plus usage, a Pro plan at $399/month plus usage, and custom Enterprise pricing with unlimited channels and connections.
SourceFrontegg: What does Frontegg cost?
Frontegg's Pay As You Go plan is free up to 7,500 monthly active users, after which pricing scales with users, enterprise connections and M2M tokens via an online calculator; Enterprise pricing is custom.
SourceAbly: Is there a free plan, and what are its limits?
Yes, the free plan includes 200 concurrent connections, 500 messages per second, and 6 million messages per month with community and best-effort email support.
SourceFrontegg: Is there a free plan and what are its limits?
Yes, the free Pay As You Go plan includes 7,500 monthly active users, 5 enterprise SSO/SCIM connections, unlimited organizations, and a custom domain.
SourceAbly: How is usage metered?
Beyond plan limits, Ably charges usage-based rates of $2.50 per million messages, $1.00 per million connection minutes, $1.00 per million channel minutes, and $0.25 per GiB of data transfer, with volume discounts available.
SourceFrontegg: How is usage metered?
Pricing is consumption-based, driven by monthly active users, monthly enterprise connections (SSO/SCIM), and monthly M2M tokens, with customers paying only for usage beyond the free 7,500-user threshold.
SourceRelated pages
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