Software · head to head
Zoho Desk vs Groove
The short version
- Only Zoho Desk has a free tier, so it costs nothing to try first.
- Each has a real cost: Zoho Desk free plan caps at three user licenses; paid plans (Express, Standard, Professional, Enterprise) are billed annually to get the listed rate, with monthly billing costing more, and light user seats are priced separately from full agent seats; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- They diverge on capability: Zoho Desk covers Ticket management, Groove covers Shared inbox.
Where they differ
Only the attributes on which Zoho Desk and Groove actually diverge.
Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Zoho Desk
- Ticket management
- Multi-channel support
- AI assistant
- Automation
- Zoho CRM
- G Suite
- Microsoft 365
- SOC2
Only in Groove
- Shared inbox
- Live chat
- Automation rules
- Collision detection
- Zapier
- Trello
- Jira
- SSL
Both cover
- Knowledge base
- Reporting
- Slack
- Salesforce
- GDPR
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Zoho Desk
- Multi-channel supportnot Groove
- IT help desknot Groove
- Customer servicenot Groove
Groove
- Shared inbox and help desk ticketing for small support teamsnot Zoho Desk
- Handling email, chat and messaging support in one queuenot Zoho Desk
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Zoho Desk
- Free plan caps at three user licenses; paid plans (Express, Standard, Professional, Enterprise) are billed annually to get the listed rate, with monthly billing costing more, and light user seats are priced separately from full agent seats
Groove
- Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
- A quiet month still pays the 250 ticket floor
- No mailbox limit is published
Pricing, plan by plan
Zoho Desk
Free- FreeFree
- 3 agents
- Email ticketing
- Help center
- Standard$14/month
- Social channels
- Workflow automation
- Customer happiness ratings
- Professional$23/month
- Multi-department
- Round-robin assignment
- Custom fields
- Enterprise$40/month
- AI Zia
- Multi-brand help center
- Advanced analytics
Groove
$12/month- Standard$12/month
- 1 mailbox
- Knowledge base
- Live chat
- Plus$20/month
- 5 mailboxes
- Full reporting
- Rules
- Pro$35/month
- 25 mailboxes
- Salesforce
- Enterprise SSO
Which should you pick?
Choose Zoho Desk if
- You need ticket management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want multi-channel support.
Choose Groove if
- You need shared inbox.
- You work on Web, Ios, Android.
- You also want live chat.
Questions people ask
- Is Zoho Desk or Groove better?
- Neither clearly leads. Zoho Desk starts at Free and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Zoho Desk or Groove?
- Zoho Desk has a free tier; the other does not. Paid plans start at Free for Zoho Desk and $12/month for Groove.
- Does Zoho Desk or Groove run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Zoho Desk for free?
- Yes. Zoho Desk has a free tier, so you can try it without paying. Groove starts at $12/month.
- What is Zoho Desk best used for?
- Zoho Desk is most often used for multi-channel support, it help desk, customer service. Of those, multi-channel support and it help desk are not what Groove is typically brought in for.
- What can Zoho Desk do that Groove cannot?
- Zoho Desk covers Ticket management, Multi-channel support, AI assistant, Automation. Groove covers Shared inbox, Live chat, Automation rules, Collision detection. Both handle Knowledge base, Reporting, Slack, Salesforce.
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