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Marketing · head to head

Wrike vs Asana

Wrike logo

Wrike

Marketing

Versatile & robust project management software

From
Free
Rated
-
Full reviewWebsite
Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five; Asana the free Personal tier is capped at 2 users, so it does not cover a small team
  • They diverge on capability: Wrike covers Interactive Gantt charts, Asana covers Multiple project views.

Where they differ

Only the attributes on which Wrike and Asana actually diverge.

Attributes where Wrike and Asana differ
AttributeWrikeAsana
PlatformsWeb, iOS, Android, Windows, macOS, LinuxWeb, iOS, Android
CategoryMarketingTechnology
Founded20062008

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Wrike

  • Interactive Gantt charts
  • Real-time collaboration
  • Custom workflows
  • Time tracking
  • Proofing tools
  • Performance reports
  • Mobile apps
  • GitHub

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Reporting dashboards
  • Gmail

Both cover

  • Resource management
  • Salesforce
  • Adobe Creative Cloud
  • Microsoft Teams
  • Slack
  • Google Drive
  • Dropbox
  • SOC2
  • ISO27001
  • GDPR
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Wrike

  • Marketing campaignsnot Asana
  • Creative projectsnot Asana
  • Product developmentnot Asana
  • Professional servicesnot Asana
  • Event managementnot Asana

Asana

  • Project planning & trackingnot Wrike
  • Campaign managementnot Wrike
  • Product launchesnot Wrike
  • Event planningnot Wrike
  • Agile & Scrum managementnot Wrike

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Wrike

  • Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • The Team plan is limited to 2 to 15 users and Business to 5 to 200
  • Business and above are annual subscriptions only
  • Pinnacle and Apex pricing is not published
  • AI actions are rationed by tier rather than unlimited

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Pricing, plan by plan

Wrike

Free
  • FreeFree
  • Team$10/month
    • Per user
    • Gantt charts
    • AI included
  • Business$25/month
    • Per user
  • Pinnacle$null/month

Asana

Free

No published plan breakdown. See the Asana review.

Which should you pick?

Choose Wrike if

  • You need interactive gantt charts.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS, Linux.
  • You also want real-time collaboration.
Wrike review

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Questions people ask

Is Wrike or Asana better?
Neither clearly leads. Wrike starts at Free and Asana at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Wrike or Asana?
Wrike starts at Free and Asana at Free.
Does Wrike or Asana run on more platforms?
Wrike runs on Web, iOS, Android, Windows, macOS, Linux. Asana runs on Web, iOS, Android.
Can I use Wrike for free?
Both have a free tier, so you can try either at no cost before committing.
What is Wrike best used for?
Wrike is most often used for marketing campaigns, creative projects, product development, professional services. Of those, marketing campaigns and creative projects are not what Asana is typically brought in for.
What can Wrike do that Asana cannot?
Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Time tracking. Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Both handle Resource management, Salesforce, Adobe Creative Cloud, Microsoft Teams.

Answered from the vendors’ own pages

Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source
Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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